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Tag: gq digital

Are PPC Publishing, Visual Search, and Long-Form Video the Future for Digital Magazines?

PPC publishing takes the pay-per-click model for advertisers to a compensatory one for platform contributors, and it’s gaining steam. The shift acknowledges the realities of digital publishing: With so much content available on the web, there needs to be some quantitative measurement of the impact of articles and posts, and the bottom line is a good place to start for digital magazines that depend on digital ad revenue. Slant News is one of those digital magazines, and Digiday covers their embrace of PPC publishing in a recent story. Let’s start there today!

GQ Digital Efforts Boosted by New Publisher

Howard Mittman is emerging as Condé Nast’s fixer, as the former Wired publisher is now trying his hand at another of their brands – this time, with a heavy emphasis on GQ digital efforts.