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Tag: hanley wood

Publisher Revenue: Video, Programmatic, Targeting

If there’s one thing all digital magazine executives can agree on, it’s that there are never enough publisher revenue opportunities.

Settling on just one is out of the question, and even once you’ve established several, they’re continually changing. Digital advertising, for instance, is currently facing ad blocking and ad viewability issues. And audience development isn’t just about successful content anymore; it’s about successful cross-device targeting. And video? Wow – just try to keep up with the advances, both in terms of technology and monetization.

These are just a few examples – today’s publishers have to stay on their toes. Luckily, we have industry monitors like Publishing Executive to help us out. Let’s take a look at what they’ve been covering in recent weeks.

Publishing Events a Point of Emphasis for New Ogden CEO

Bryan Welch’s successor, Bill Uhler, aims for more publishing events and ecommerce content strategy; plus, an industry update halfway through the year
Publishing events comprise a big piece of the puzzle when it comes to the Mequoda Method and multi-platform publishing, which itself has become the predominant piece of publishing success. Publishing events scale well: It

As an Online Copywriter, Your Job is to Meet Dueling Demands

Blending compelling copy with keyword strategy takes practice. Lots and lots of practice.

Online copywriting has made it necessary for us, ah, mature copywriters to update our existing skills to meet new demands. And even if you’re a digital native who learned online copywriting right off the bat, the strategies for creating copy that’s both persuasive and optimized aren’t easy to remember when you’re cranking out copy by the ton.

After all, not everyone is capable of turning the fine art of writing into the science of online copywriting. Online copywriters are a hybrid breed, and if you master this craft, you’ll always be in demand and never lack for work.

Awards Update and a Round-Up of Industry News

On Awards, Content, Integration and European Privacy

It’s all about awards here at the SIPA office for the next couple days. The deadline for our SIPAwards competition is tomorrow, March 2. We’ve been very pleased with the enthusiasm so far among members (old and new) in responding to the new categories we’re offering. What will also be of great benefit are the many successful ideas, campaigns, blogs and websites that we are being alerted to that we were not aware of before. I can then pass those successful entities on to you in these articles and in Hotline. So please keep the entries coming in!

A ‘Short’ Course on Crafting a Video Strategy

The Power of Video to Draw People in

The popular D.C. Shorts Film Festival just concluded here in Washington, and watching the various films only reiterated the power of video—at any length—to draw you in. Arlin Godwin who produced “The Man in 813,” which won the outstanding local film, told us that he didn’t have the money for actors or fancy sets. So he showed glimpses of things in his apartment and set dramatic words to them. Not as easy as it sounds but quite powerful. Check out a glimpse here; it’s funny to have a 37-second trailer for a 3-minute film, but that’s the time-sensitive world we live in.

My colleague Julie came across an excellent primer, so to speak, this morning for getting started with video. It’s a short post from a Northern California company called Digital Accomplice. They represent a large publishing company called Hanley Wood. That was a coincidence because I wrote about Hanley Wood on Tuesday as one of the first companies to use Narrative Science—the start-up at Northwestern University that has written a software program that writes articles for you.

Can a Software Program Write Articles? Apparently So.

New Program Advances Software-Generated Articles

How important is good, original content? I became a little worried the other day when I read a story in The New York Times about a new start-up company in Evanston, Ill. (Northwestern University) called Narrative Science.

Said the article: “The company’s software takes data, like that from sports statistics, company financial reports and housing starts and sales, and turns it into articles.” An expert computer scientist added that the narrative in the articles was pretty good—better than previous efforts but not Pulitzer Prize-winning either. He also said that it points to the larger factor that these programs are getting more sophisticated in their ability to write.