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Tag: hearst video

Video, Ad Viewability Define Recent Digital Efforts

Video ad viewability continues to be a crucial part of multiplatform publishers’ plans, particularly if you’re working under an advertising-reliant revenue model, of course. But even if you’re not, solid video viewability can help keep visitors on your site, secure subscriptions, and sell other products. Here’s a sample of recent articles from industry magazine Min that touch on the topic of video ad viewability and others.

Hearst Video Series Result of Revlon Deal

Hearst and Revlon will co-produce a 10-episode video series after striking a deal worth a “healthy seven figures,” Ad Age reports. The partnership will also include print ads, digital displays, and social media placement.