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Tag: hero shots

Mequoda Weekly: May 27, 2013 – May 31, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

The Truth About Using Hero Shots in Email Newsletters

As humans, we are drawn to shiny things. You can have a 200-page book, but when you add pictures, examples and visual case studies to a page, you’re keeping the readers’ attention for longer, while they examine the image.

The same goes when you are selling a product. Someone recently asked us in our members-only Mequoda Pro Q&A forum:

“How important is it to have a product picture in your marketing emails?”

Let’s start by answering a question with a question.

How important are product photographs?

question

How important is it to have a product picture in your marketing emails? Has this been tested?

(more…)