Mequoda Weekly: May 27, 2013 – May 31, 2013

Let us transform your organization into a digital publishing powerhouse – as we have for dozens of your colleagues and competitors already. Join us for the next Digital Publishing & Marketing Intensive!

Magazines 8 Ways to Sell Digital Magazine Subscriptions

by Mary Van Doren on May 28, 2013

Not so long ago, the idea of a digital magazine that you could read on a portable computer was almost too futuristic to imagine. Yet now that Steve Jobs has us all thinking outside the box – or at least outside the desktop computer – we have even newer challenges.

Namely: How to sell these newfangled digital magazines now that we’ve got ‘em.

Because I know all our readers have, or are planning, digital magazine products (right? right?), it’s time to consider some innovative or even updated traditional marketing techniques. Contrary to conventional Hollywood wisdom, simply building an app doesn’t mean that subscribers will come to it. So here are some marketing ideas I’ve compiled that you should mull over. And if you have other techniques that work – or don’t – please share them in the comments!

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Email The Truth About Using Hero Shots Email Newsletters

by Amanda MacArthur on May 29, 2013

As humans, we are drawn to shiny things. You can have a 200-page book, but when you add pictures, examples and visual case studies to a page, you’re keeping the readers’ attention for longer, while they examine the image.

The same goes when you are selling a product. Someone recently asked us in our members-only Mequoda Pro Q&A forum:

“How important is it to have a product picture in your marketing emails?”

Let’s start by answering a question with a question. What if you went to and there were no product shots?

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Websites The Tablet: Key to Your Online Empire, Not Just Your Digital Magazine

by Mary Van Doren on May 30, 2013

With all the talk about tablets and digital magazines these days, it’s tempting to think of the desktop or laptop, and the website you worked so hard to establish back when those were your only options for publishing on the Internet, as buggy whips – soon to be obsolete.

After all, our 2013 Mequoda Tablet Study found that a full 55% of respondents own or have access to a tablet. Yes, that means you’d better be building a digital edition of your publication.

But it doesn’t mean that your website itself is going out of style. Remember, in the Mequoda universe, it’s a site where you can do a lot of fun and profitable things, such as publish some free content, including a blog which you use to drive traffic; host a store where you sell magazine subscriptions and other products; and even provide a home for your magazine content.

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Publishing News
Magazines: The Evolution of Magazine Publishing Software
Email: The Best Email Design Relates to Your Overall Email Strategy
Websites: Subscription Business Model Tips for Modern Content Publishers

If you have only a nominal understanding of digital publishing, or none at all, you must attend the Digital Publishing & Marketing Intensive!



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