Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: liverail

The Growth of Multi-Platform Advertising

“Imagine a world in which advertisers can seamlessly serve data-driven ads to the right user at the right time across channels and devices,” writes LiveRail Head of Client Services, Vijay Balan.

“Publishers, partnering with third-party data partners, layer extra data over their unique viewer profiles and get a clear look at who their audiences actually are, allowing their advertisers to get the targeted results of their dreams. … Now wake up. Look around. Is that how it really works? We didn’t think so.”

Cross-Device Advertising + Other Mobile Challenges

If you’ve solved cross-device advertising, you probably don’t need to be visiting the Mequoda website for free advice. If you’re still experimenting and developing solutions, join the club: Even the most successful publishers don’t have all of the answers when it comes to mobile metrics and ad revenue. We found a few recent articles in Digiday that touch on this topic and more. Let’s take a look.

How Digital Video Ads Are Used

Although video content is extremely popular, using video ads successfully can be tricky. Some new data from Digiday and LiveRail take a look at the type of video ads being used on mobile and desktop. This information is a little taste of “The Rise of Mobile Video” report from LiveRail.