How Digital Video Ads Are Used

via Digiday

via Digiday

Although video content is extremely popular, using video ads successfully can be tricky. Some new data from Digiday and LiveRail take a look at the type of video ads being used on mobile and desktop. This information is a little taste of “The Rise of Mobile Video” report from LiveRail.

If you’re looking for the best solutions for your video ads, some of the stats from this study may be helpful to you. Here is a look at this info:

-The majority of mobile video ads are in-stream, reports 67 percent of respondents.

-76 percent of desktop video ads are in-stream, while 52 percent are in-banner, and 45 percent are interactive.

-Interactive mobile video ads are used the less at 25 percent.

-According to the article, “In-feed video ad units were widely recognized as being tailored to the smartphone experience.”

-Video ad units are expected to be standardized in six months to a year.

Find more stats on desktop and mobile video ad units at Digiday. 

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