Most publishers – at least most niche and regional publishers – cannot live on online magazine ads alone, but of course they're still a key component of any media operation.
The
It's no secret that Mequoda is the leading strategy-centric content management system provider for magazine and newsletter publishers looking to lock in on a multi-platform system. If it is news
What do you focus on while attempting to hire a new employee? What tools do you have at your disposal for the process?
Most hiring managers would cite a resume as
Checking in on the magazine strategy fueling digital publishers' latest efforts
There are core tenets to magazine strategy, but it's also mutable, malleable, and always evolving. We make it our business
The latest news on magazine publishing online from Hearst, News Republic, and more
We read trade sites about magazine publishing online for fun. We also read them to stay sharp. And
Publishers sometimes forget that they, themselves, are retailers; publishers sell subscriptions, memberships, books, ancillary products, events, etc. It’s smart for a publisher to think like a retailer: Get people into
Multiplatform publishing is the key to publishing success, and audience development is the job that gets you there
Sixteen years later, I can still remember the day a large publishing company,
What to look for in community management systems from Haven Thread, to Simple:Press to Kunena
Forums really leverage some of the best things about the Internet. Sometimes called message boards, forums
The sphere of publishing events is expanding every week, and we're happy to see it, since they're a crucial component of the Mequoda Method for multiplatform strategy. But few events
Among all of the challenges facing digital publishers, international expansion is understandably on the back burner, but don't sleep on the possible new revenue stream. Social media has shown that
Helping companies maximize the vast potential of publishing magazines is not something we do for fun, although we definitely enjoy our work.
It's our lifeblood.
When we set out more than a
Audience engagement strategy is the alpha and omega of digital publishing. Or, really, publishing of any kind. Or, when you come to think of it, any business whatsoever.
So, why hasn't
Bullish 5-year study on digital magazine market shows record growth; plus, Forbes' focus on events
Monitoring the digital magazine market is a necessity for us to successfully help online publishers establish
If you're reading this post, you’re probably looking for an Internet marketing company, agency or consultant to help with your Internet marketing strategy and execution.
Internet marketing is easy to do
If you know the Mequoda Method, you know that Twitter publishing is important when it comes to multiplatform publishing. But how much does that importance depend on this social media
Surveying the latest magazine readership statistics and audience development from the top digital publishers; plus, latest personnel moves
Magazine readership statistics are by definition a key in audience development, but they
Becoming an ecommerce publisher continues to attract publishing executives looking for alternate revenue streams rooted in their content and niche audiences. Selling products isn't selling out; developing an ecommerce content
We count many B2B publishing companies as Mequoda Members, in large part because you're hardwired for a multiplatform strategy. You often have built-in niche audiences; you can facilitate events and
For digital publishers not fully reliant on ads – which hopefully is you if you're aiming for high multiplatform performance – few components are as crucial as your subscription revenue
Are you a digital media publisher keeping tabs on the competition, looking for success stories, cautionary tales, and cutting-edge intel? Well, you've come to the right place, because that's what
If you want to drive traffic – and revenue – as a digital publisher, social media for magazines is no longer a religious discussion. It's a must-have component of your
Online magazine subscription tactics will key digital publishing strategy in the coming years, as advertising challenges like ad blocking and viewability could force small and midsize, regional and niche, publishers
Robust and varied platform distribution is, by definition, the bedrock of multiplatform publishing, but the spray and pray strategy isn't really a strategy at all.
You must pick and choose your
Going from print to web is no longer the terrifying proposition for entrenched traditional publishers it was 10 years ago, but it's still an intricate migration that requires you getting
Your multi-platform marketing automatically improves when you plan, build and optimize a successful multi-platform publishing business – the Mequoda way
Over the years I've personally worked with hundreds of media brands
Determining the digital publishing products your company can excel with is a key consideration when launching or remaking your magazine business model.
This might seem obvious, but it's not difficult to
Migrating your publishing operations and editions from print to digital might at first feel daunting, but don't fret: It's a manageable move – just ask any Mequoda Member – and
Join the hundreds of publishers who have dramatically increased revenue and profits using the Mequoda Method for multiplatform publishing success…
If I told you I could teach you Mequoda’s proven strategies
Are you publishing podcasts? If so, then you're leaps and bounds ahead of much of your digital magazine business competition.
But the better question is, are you publishing podcasts and actually
If you're a publisher, tech considerations have emerged as a crucial component of your day-to-day decision-making. This likelihood increases exponentially if you're creating mobile apps and dedicating resources to serious
If you came here seeking digital publishing jobs to apply for, don't be disappointed that you don't see any listings in this post, because we've got something better for you:
2015 was a blockbuster year for our Gold Members who, when following the Mequoda Method and using the Haven Nexus CXMS, have seen tremendous gains in traffic year over year.
We
Whether you're outsourcing your Internet marketing services or building an internal Internet marketing services department, these 11 content marketing job functions are key
I've been running marketing services departments and companies
Since its inception in late 2014, we've been paying close attention to the Association of Magazine Media's 360° Brand Audience Report, an innovative data study of digital consumption, as well
As any compromised comment section can tell us, there are a whole lot of ways to make money on the Internet! Online magazine revenue streams comprise some solid volume in
We do our best work with niche publishers and legacy publishers looking to become digital publishers, but we also like to monitor major magazine publishers' successes and setbacks, because at
Digital magazine news about multiplatform strategy, increasing website traffic, mergers & acquisitions, and white papers and freemiums is what we love to share with our Mequoda Members and visitors to
If it's 2016, and we're writing about digital media trends, you know it must at least touch on the topic of ad blocking and/or native content. Today it's mostly the
The larger projects online publishers face when becoming multiplatform publishers are often broken into multiple phases to keep the work manageable and the project moving along. Phasing brings focus to
The publisher-advertiser dynamic has always been a fragile one, but it needn't be a fractious one. After all, it's a symbiotic relationship, and the success of each, in theory, depends
Consumers will respond to memberships over subscriptions and publishers will thrive with more integrated publishing systems
The one thing you can count on as a magazine publisher is that there will
Publishers will reinvent their digital magazines across platforms and newsstands in 2016
This year print magazines saw a sharp downturn in newsstand sales, with a 10.3% drop year-over-year in single issue
We've rolled out our year-end retrospectives and looks ahead, which we believe provide a blueprint for modern publishers looking to improve on audience development and conversion via sound but also
Publishers will grow quickly when they embrace an integrated multiplatform publishing system for audience, content and teams
Most multiplatform publishing companies didn't start out as multiplatform, unless you consider the web
Our most-read audience development posts of 2015 reveal a desire for better understanding of email marketing, search optimization and social media best practices
This year we've tackled everything from email marketing
The digital media industry trends dominating the headlines at the end of 2015 share some overlap with the digital media industry trends we started the year with -- monetizing mobile
Our most-read digital magazine publishing posts of 2015 reveal a desire for better understanding of creating, publishing, pricing and selling magazines
This year in our Digital Magazine Publishing articles we've tackled everything
For online publishers and visitors to our Free Advice blog, it might seem like digital magazine editions dominate the industry, because they're all you care about and all we write
Our most-read multiplatform publishing posts of 2015 reveal a desire for better understanding of sponsorships, organization and cross-platform development
This year we've tackled everything from online advertising models, content recycling and
