Digital media ads are only one part of a multiplatform strategy amid subscriptions, events, white papers, and other products, of course, but they sure can serve as an important 0ne,
For some digital magazines, the effort to generate online ad revenue can evoke a verse from Samuel Taylor Coleridge's The Rime of the Ancient Mariner: "Water, water everywhere, /
How magazine content monetization has gotten more profitable, if you publish it in the right places
Something we know from talking to niche publishers at the industry events we speak at,
For some companies with multiple properties, publisher networks just make sense as a way to centralize operations and standardize content across all platforms for the purposes of more attractive options
The promise of mobile magazine publishing is no mirage -- it's just not so easy to achieve in the midst of viewability, targeting, and tech issues. Monetizing mobile is the
Online publishing platforms or offline publishing platforms or any platforms in between, it doesn't matter: We're fans of a good many of them, and believe in a "more-the-merrier" approach because
Facebook Instant Articles are creating a platform for publishers to host ads on social networks, rather than placing them
Ever thought magazines would be placing native ads on social networks? Me
Digital magazines are relying less on advertising by implementing paywalls that influence more subscriptions
Remember the days when digital editions of magazines were only available by paid subscriptions? You'd arrive at
Digital consumers are the end all be all for Internet publishing companies. Everything revenue-related runs through them. Digital consumers click, read, subscribe, and share. They are the goal.
Here's the good
We've made it clear over the years how much we admire America's Test Kitchen, practically our neighbor here in the Boston area. We admire them because they've achieved great
As multiplatform publishing strategists who partner with many different kinds of media companies, we take a fairly liberal view of digital magazine platforms. That is to say, we consider digital
Regional magazines can cover several states or be hyperlocal, but regardless of their geographical reach, they operate with a hardwired niche strategy no matter what the topic, based purely on
Multi-platform publishing examples that brought these magazines to rockstar status
Do you remember the saying, “one man’s trash is another man’s treasure?” For smart and innovative magazine publishers, this little idiom
Did you know that while many Mequoda Members are niche publishers and regional publications, many others have been legacy publishers looking to transition to creating digital magazines that can compete
B2B publishers are some of the most forward-thinking in the magazine media industry. Why? Because you have to be to survive. We count many B2B publishers among our Mequoda Members,
Apple publishing opportunities have long served as a component of digital magazines' plans, but toward the end of Apple Newsstand's run, it became clear that the service was not actually
Another new Mequoda multiplatform publishing system is born
Everyone loves to brag about their children, and at Mequoda we feel the same way about our clients. One of our most successful
From content planning to determining your exit strategy, every successful multiplatform magazine business model includes planning these seven things
At Mequoda we spend a significant amount of time building custom business
The best content management system for publishers doesn't stop at content or management
If you’re a publisher in business today – congratulations!
You’ve already navigated some stormy times and maybe even stabilized
Social media: Magazines know they must have a presence, but the problem comes in fully achieving it. For instance, when, why, how, and where to post? Or, alternately, do you
Subscription publishing is another element of multiplatform strategy that digital magazines must stay attuned to, as the landscape seems to shift every week. Most recently, paywalls for online content have
The latest in B2B publishing includes Penton's purchase of MRO Network; Informa's bet on events; and CIO's big change
B2B publishing represents the best of niche strategy; audience development depends largely
Why do modern multiplatform magazines make so much money?
At Mequoda we talk about publishers that have multiplatform magazines on a regular basis, but what we don't always mention is that
Internet advertising revenue isn't all the way there quite yet as the sole source of profit for the majority of publishers, but it continues to grow at a rate that
The top digital publishers have risen – and stay – there because they're willing to experiment, evolve, and tread along the cutting edge of industry-wide best practices while pushing out
In the second decade of the 21st century, the online publishing environment is not only changing dramatically, it’s changing at a faster rate than we ever could have anticipated.
In a
Have you noticed an uptick in your online ad revenue?
If so, take pride in keeping pace with the rest of the industry. 2015 has seen a jump, from several sources.
If
Despite the proliferation of platforms, channels, and technology, ad engagement hasn't exactly gotten easier for publishers and brands. Whether it's the ad blocking craze that seems to be taking over
Publisher acquisition news is often pretty predictable and ho-hum, but sometimes a deal comes along that not only captures the imagination, but also truly crystallizes the state of the industry.
There's no doubt that niche content is the name of the game, at least if you're playing the game using the Mequoda Method. But digital magazines can't expect to slap
Are you generating all of the digital advertising revenue you're capable of? If so, what's your secret? If not, join the club.
Mequoda Members know that relying solely on digital magazine
Digital audience development is the endgame for magazine publishing companies making the transition from traditional channels to a multiplatform strategy that will them in a position to compete in the
Media General and Meredith made major digital industry news recently when they announced a mega-deal was in the works that would see the former acquire the latter to form
One of the most significant advantages of a multiplatform strategy is that new digital magazine platform options pop up frequently: They make for a renewable resource that will likely never
"We've used the Mequoda Method to more than double our digital memberships," says Susan Laden, newest member of the Mequoda Multiplatform Publishing Hall of Fame.
The Mequoda Multiplatform Publishing Hall of Fame,
Latest publishers' news includes personnel moves, mergers & acquisitions, and multiplatform advances
For publishers, news from across the industry is nonstop these days, and we wouldn't have it any other way.
If you're a mobile publisher trying to monetize an already challenging platform for digital magazines, no two words strike more fear into your heart than "ad blocking."
Ad blocking programs are
Sometimes, you just need the numbers, right? When it comes to making decisions that could be the difference between flourishing or folding, data is a commodity. Device usage, performance metrics,
With so many digital magazines and brands deploying multiplatform content on the likes of Facebook, Instagram, and Twitter, devising social media standards for measuring data for advertising purposes was only
Dedicating resources to an online magazine archive is a best practice for multiplatform publishers that we highly recommend, and a big key to success in the Mequoda Method.
Our favorite part
Digital media publishers and executives move at a pace months ahead of others in many professions.
Whether it's on a practical level with editorial calendars planned months in advance or with
Publishing events continue to establish an industry foothold, as best practices are refined and perfected
Upward of 60% of our Mequoda Members have integrated publishing events into their multiplatform strategy. One
There's no such thing as an excess of content distribution platform outlets – the more the merrier, as far as Mequoda Members are concerned. But Apple Newsstand certainly had its
It was only a matter of time until mobile spending overtook desktop, but that moment is rapidly upon us; plus, personalization, video, and more
Mobile spending is a rolling freight train
Breakthroughs in digital magazine pricing and contrast pricing yield startling results
A few years ago, we were still huge fans of universal pricing for digital, print and website subscriptions.
We still like
Publishing on LinkedIn is a practice we believe in: As a social networking service aimed at professionals, what better way to share content with digital magazine executives and digital marketers?
Digital magazine readership – or audience, for our purposes – keeps climbing. Even as publishers grapple with ad viewability, mobile content strategy, and other challenges, they can take comfort in
