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Tag: nancy weber

Meredith Adjusts Multiplatform Strategy to Better Serve Millennial Women

Meredith is busy leveraging a multiplatform strategy of turning popular apps and TV shows into niche print magazines—and having huge success.
Meredith’s chief brand officer, Kim Martin, recently told FolioMag.com that they serve 72 percent millennial women and are actively adjusting their multiplatform strategy.

To better serve millennials, they recently launched More.com,  which she describes as “a website

Digital Publishing Strategy: 3 Keys From Wired, Meredith, & EW

Three of the biggest names in the business recently gave us a glimpse insider their digital publishing strategy via interviews with top trade magazine min.

Let’s take a look at how Wired lengthens its audience reach with a multiplatform approach; how Meredith matches its readers up with advertisers by way of events; and how Entertainment Weekly breaks through the social noise to achieve engagement.

Meredith Goes Big With Video In 2014

The New York Times is reporting that Meredith will be creating five new video web series in 2014. They’ll debut under a new division called Meredith Originals. Stuart Elliot writes, “Each Web series will run for 12 or 24 episodes, based on sponsorship levels, and will be distributed through the Meredith Digital Network of sites.”