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Tag: native advertising examples

The Benefits of Online Advertising in a Nutshell

Once upon a time, online advertising had a shady reputation.

Luckily for publishers, that’s all in the past. The online advertising industry has improved its reputation, and consumers have become more accustomed to seeing these ads. Even the once-dreaded popup ad has become routine, especially when it’s carefully aligned with your content, which is a Mequoda Best Practice.

8 Fundamental Internet Revenue Models Publishers Use to Generate Online Advertising Dollars

Some helpful hints on generating revenue through online advertising

What comes to mind when you think about revenue models on the Internet? Is it a relatively new model that was designed specifically for the Internet? Or do you think of traditional business models that have transformed from the physical world to the digital world?

That may have been a trick question, but if you answered “both”, you are correct. The Internet offers an array of revenue models, which in turn have their own subsets of revenue-generating models. If this sounds complex now, just keep in mind that this all means revenue can be generated in many ways. As you read on the intricacies should become more understandable.

Three Ways to Block Ad Blockers

Hide in plain sight and make your advertising messaging look like regular content to block ad blockers
Ad-blocking software has been around almost as long as people have had personal computers in their homes, so they’ve always existed at the same time that you’ve been depending on ad sales. But only last month did publishers begin

New Branded Content Agency From Billboard and THR

Is there a hotter trend in publishing than the in-house branded content agency? And what does this phenomenon mean for niche digital magazines?

5 Best Native Advertising Examples That’ll Expand Your Ad Sales

Turns out that not only is native old news – it has gone by many other names in the history of media over the centuries – but the legal concerns that come with it are, too.

What is Native Advertising Content?

Native advertising is content that is created to subtly promote or sell a product. It is also referred to as an advertorial. Most often, this content is sponsored by a third-party advertiser, although publishers also write native ads for their own products.

Different types of native advertising examples include in-feed ad units, which are articles that look like every other piece of content on your site, except it’s clearly labeled as sponsored. We also consider the paid search units in your website search results to be native advertising. Additionally, if you recommend third-party content in your “related content” section below articles, those would be considered native ads. If you sell listings, like AutoTrader, then any listings that are paid for and sponsored (by a big car manufacturer for example) would be native ads. Some sites have featured content widgets displayed at the top of their content, or alongsite it that are sponsored by advertisers and yes, those are also native ads.

If at any point you are producing, displaying, or publishing natural content from an advertiser on your site, this could be considered native advertising.