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Tag: neeraj khemlani

Video, Ad Viewability Define Recent Digital Efforts

Video ad viewability continues to be a crucial part of multiplatform publishers’ plans, particularly if you’re working under an advertising-reliant revenue model, of course. But even if you’re not, solid video viewability can help keep visitors on your site, secure subscriptions, and sell other products. Here’s a sample of recent articles from industry magazine Min that touch on the topic of video ad viewability and others.

Cosmo Video Channel Launches

Hearst Digital Studios has unveiled its first offering: a subscription video channel through its property Cosmopolitan. CosmoBody will cost $9.95 per month, and will feature fitness and lifestyle content produced in collaboration with Mark Burnett’s Vimby Studios, Folio: reports.

E-Commerce Comes to AllYou

Publishers truly enter the digital age when they offer ecommerce options in their print publications. AllYou, a member of Time Inc.’s Lifestyle Group, has recently done just that by including mobile activations in its print magazine.