Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: newspaper website

What is a Subscription Marketing System?

Did you know that a sunflower is not just one flower, but more than a thousand small flowers, all stuck together on one head and a single stalk? Even what seems like the petals of a sunflower are considered individual ray flowers.

You might consider a publisher’s website the same way. You see TIME.com and think, oh that’s TIME’s website. But in fact, it’s a subscription marketing system. The site isn’t built just to give away free content, it’s built to collect new subscribers and generate revenue. Its web magazine alone, time.com/magazine, is just one petal of the sunflower that is attracting and converting new magazine subscribers, both free (email) and paid (digital and print).

New York Times Paywall Reaches Massive Success

Publishers were initially skeptical about The New York Times charging for online content. We now see that the paywall has worked beautifully. In the last three months, 28,000 new subscribers are paying for The New York Times’ online content. This brings the total to 727,000 subscribers.

Ways to Boost Website Traffic

NYTimes.com will likely boost advertising revenue if it offers more free content

The New York Times may soon stop charging readers to access premium content, according to a Tuesday New York Post article. If adopted, the strategy is sure to attract more website visitors and make NYTimes.com even more advertisement-based.

NYTimes.com currently offers all the day’s latest breaking news for free, while holding back it’s Op-Ed columns, news columnists, archives and several other features for paid subscribers.

The Internet Hub Archetype

Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on other websites and other media to drive targeted website traffic.

The Atlanta Journal-Constitution’s AJC.com has been awarded the Internet Media Review Usability Excellence Award 2004 for Best Regional Newspaper Website.

For a newspaper with only a third of the circulation of The New York Times, The Atlanta Journal-Constitution does an excellent job of keeping their website easily searchable and user-friendly. The New York Times’ nytimes.com and The Washington Post’s washingtonpost.com tied for a close second, while The Philadelphia Inquirer’s philly.com came in last place.