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Tag: online publishing system

The Mequoda System’s Core Values

Why our Open Content Standards are so unique

We are currently in the middle of researching for our second Mequoda Open Content Standards adoption study. Unsurprisingly, publishers using an open content business model as their primary audience development strategy are dominant within the top 1,000 websites.

Where it was controversial 10 years ago and still in question five years ago, it is now clear that an open content model is utilized by 80-90% of content-driven websites in top 1,000 with SEO, SMO and link building as their primary ways to drive traffic.

Increasing Website Traffic with Search Engine Optimization

Online publishing faces new challenges with the latest major Google update

If you’re older than 50 and can actually remember adult life before the personal computer, you may still be filled with a sense of awe and wonder about our new, “always on, always connected” digital world. I know I am.

And although I relentlessly research and report on the very latest technology and techniques that affect online publishing, content marketing and search engine optimization, I’m still as wide-eyed as a kid at a magic show.

For instance, have you ever wondered, as I have, whether Google could possibly be any faster? It wasn’t so long ago when we would do our keyword research, engage our best editorial management strategy, employ our finest SEO copywriting skills, and post a page of website content. Then we would sit back, and within a few weeks, that page would eventually and inevitably show up in the Google search engine results.

Last Week to Save 50% on the Mequoda Summit!

Come to Mequoda’s Online Publishing and Content Marketing Summit to discover the possibilities of an effective online publishing system when you model after publishers who are doing it right
If you’ve been thinking about the Mequoda Summit, or looking for the one conference you should attend this year that will ultimately prepare you for 2010, this is the last week to register for the Mequoda Summit at our most discounted rate.

Why Google Loves Internet Hubs

How Google chooses to rank sites on broad phrases like “investing advice”.

Integrated Online Publishing for 2007

Creating a Flexible and Adaptable Business Plan that Will Maximize Your 2007 Online Revenues & Profits

Perhaps the thing I like most about the Mequoda Marketing System is its flexibility.

This online publishing system is all about maximizing the value of online advertising inventory (website space, email newsletters and email promotions). This is true no matter how you monetize the inventory.