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Tag: personalization data

Mobile Spending to Make for Half of Digital Ad Sales in 2015

It was only a matter of time until mobile spending overtook desktop, but that moment is rapidly upon us; plus, personalization, video, and more
Mobile spending is a rolling freight train spilling over with cash at this point, and it’s arriving at the station a little sooner than expected. This year, mobile ad sales will pass

Personalization Data Key at The Economist

Direct Marketing News interviewed Subrata Mukherjee, vice preseident of product management for The Economist about the important of using data to personalize the consumer experience. Here are some excerpts, as told to Ginger Conlon.