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Tag: search landing page

Landing Page Optimization Book Review: Landing Page Handbook by MarketingSherpa

Due to limited time or budget, the landing page is often given the least priority in a marketing campaign.

Some marketers feel that a great external campaign is more important than a good landing page. Our research has found the opposite to be true. Even a great campaign needs the correct conversion architecture, landing page design is key.

MeansBusiness.com Website Design Review

MeansBusiness.com, while a very viable and intriguing online content model, makes some critical areas in their website design practices, lagging behind their peers in the areas of community building, affordance and labeling.