Improving Your Website, Renewals and Social (Media) Skills
With the Miami Marketing Conference coming up in less than two months, we want to spotlight some of the accomplished speakers who are
Videos Make Presence Felt on SIPA Member Sites
Two weeks ago we gave you Part 1 of our Video Review about what equipment to buy, rules for creating video and rules
Your Pass to Building Profitable Subscription Websites
When you log onto MLP Profits, you immediately see substance—and potential. (MLP stands for Master Limited Partnerships.) The substance lies in the weekly articles
Ed Coburn, Publishing Director, Harvard Health Publications, Harvard Medical School
SIPA: What was your first job out of college and how did you get into this business?
COBURN: I got into this
e-books Milestone Ignites Lively SIPA Forum Chat
An interesting discussion took place recently on the SIPA online marketing forum. (This is one of the top member benefits.) It began when someone
Is Fractured Consumption the 'Write' Thing?
Trapped miners. Taylor Swift. Tom Brady. Binary death star.
Now that I've gotten your attention, Robert Lerose wrote a fascinating article in the August Hotline that
More Dumb Things and Their Successful Solutions
Complicated spread sheets, over-crowded Websites and courtesy-reply envelopes are just three of the next 10 of 50 Dumb Things Publishers Stopped Doing and So
Create inbound links by partnering with others in your online publishing circle
The old-school mentality that competitors should be kept at a distance is exactly that - an old school mentality.
IdeaSlam I Ready to Show the Way
I once watched this incredible German film where the protagonist had to travel to a small city in the Arctic Circle to compete in
Marketing to a Diverse Audience, Part 1
I wrote an article a few years ago about a newspaper in San Angelo, Texas, that scripted a series of house ads starring their
Aim, Shoot, Post. But First Get Some Equipment
Last week, 3D, the DMA Daily Digest, led us to a website called Target Marketing that published a nice piece on “Creating and
Karen Piontkowski, Founder and President, Direct Answer, Inc.
Katie Rogers, Vice President, Direct Answer, Inc.
Editor’s Note: We give you a pre-Labor Day special today of two-for-the-price-of-one.
SIPA: What was your first job
Tips From SIPA UK Conference Become Session Starters for Miami Meeting
David Foster, CEO of BVR in Portland, Ore., sat in on the marketing directors' roundtable at July’s SIPA UK Conference
Londesborough Proves Popular With His Sales Habits and Best Practices
At the last session of the SIPA 2010 Conference—Best Ideas From SIPA 2010—host Andy McLaughlin did a wonderful job of keeping
New-Product Ideas Range From a Relaunching to a Repurposing
Here are 10 new-product development ideas to put on your gold-seeking plate (from SIPA 2010).
From Torry Burdick, senior vice president, Marketing, Mortgage
Amir A. Khosrodad, President, Cranium Softworks, Silver Spring, Maryland
SIPA: What was your first job out of college and how did you get into this business?
KHOSRODAD: My first job out of
Examining the Ties That Bind Between Marketers, IT, Copywriters and Customers
At the much-anticipated Marketing Conference in Miami, Nov. 10-12, Greg Krehbiel of The Kiplinger Washington Editors will lead a session
Change-Up of Delivery and Content May Be Just the Pitch to Sell at a Higher Price Point
During a roundtable titled How to Market High-Priced Products at the SIPA 2010 Conference,
Kaiser’s Advice to the Arts World Also Travels Well for Publishers
You’ve heard of Around the World in 80 Days? Michael Kaiser, the highly accomplished and admired president of the Kennedy
Anne Holland, Publisher, Anne Holland Ventures Inc.
SIPA: What was your first job out of college and how did you get into this business?
HOLLAND: Data entry operator for the World Aviation
The Heat Isn’t the Only All-Star Team in Miami; Check Out These Speakers!
Reach out to bloggers, evaluate your renewal series, find the most successful direct marketing material and read it.
BLR Profile Gives You ‘Backstage’ Information To a Very Audience-Friendly Company
“We do everything we can think of to get visitors to the site,” says Bob Brady, founder and president of
In This World, Engagement and Relationships Build Online Communities, Not Marriages
Creating relationships in online communities.
In his presentation at the SIPA 2010 session on Building Online Communities, Sift CEO Ben Heald
Tom Lynch, CMO, Astek Consulting
SIPA: What was your first job out of college and how did you get into this business?
LYNCH: First job out of college: Selling "plain paper" copiers
Everybody’s Doing Them (Webinars), So Why Not Take Some Good Advice?
Webinars have quickly become a standard part of the specialized information industry. A quick tour of some SIPA member sites
Not-So-Great Ideas Lead to Some Pretty Great Solutions
Setting up too many promo codes, over-complicating audio conferences and still printing things you shouldn’t. 50 Dumb Things Publishers Stopped Doing and So
Price Points, Loyalists and Renewals: SIPA Online Forum Leads by Examples
“How are publishers REALLY helping long-time subscribers who genuinely have no budget?”
This was a question posted a couple months ago
Lucretia Lyons, President, Business Valuation Resources, LLC (Portland, Ore.)
SIPA: What was your first job out of college and how did you get into this business?
Lyons: By some stroke of good
Build It Well and They Will Come, Says Amazon CEO Jeff Bezos
The Internet is a word-of-mouth accelerator. If you build a great product or service, people will talk about it.
—Jeff
A Summer of Content: Bailey Counts The Ways to Create New Web Posts
Leave it to Matt Bailey to tell us about an online “tax rap” competition hosted by Vanilla Ice
The Search Is ‘On’ for SIPAlert Daily Articles
Good news: SIPAlert Daily articles are now searchable on the SIPA Website. To commemorate the occasion, here are some popular clips of information
The Road Taken: An inside look at a SIPA member, the choices he or she has made on the road to success, and the challenges ahead
Dave Garrett, president and CEO,
SIPA Online Forums Give Members the Chance to Ask, Learn and Get Together
More good discussions from the SIPA online forums.
On reminding subscribers of their purchase
Since [our subscription is] a relatively
Helium Fills the Air With User-Generated Content
User-generated content floats all around us now, of course. At lunch today, I looked over my Washington Post sports section to see a half-page
‘Touches’ of Class May Lead to New Sales and Keeping an Old Habit or Two
Pulitzer Prize winner Kathleen Parker wrote a fascinating column yesterday about a newly released study by
SIPA’s New Report Gives All The Latest on Subscription Websites That Sell
Here are snippets from the much-anticipated, just-released, 53-page SIPA Management Report titled Building Subscription Websites That Sell: A Marketing
Whether on ‘Front Porch’ or in Your Own Backyard, Communities Are Rising Up
Micro-communities have received a lot of publicity lately.
Here is Robin Crumby, group managing director of Melcrum Publishing Ltd.,
Week in Review Columns Can Prove Effective for Both You and the Reader. “Numerous publishers, including our BusinessManagementDaily.com, are having success with a Week in Review e-letter,” wrote Phil Ash,
A New Survey on Public Relations Provides Some Up-to-Date Answers. In 1963, John Marston wrote a book, “The Nature of Public Relations,” saying that “public relations is planned, persuasive communication
