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Tag: social media for publishers

Social Media for Publishers: How to Spend Less Time and Get More Out of It

When it comes to social media for publishers, you could be spending less time and getting more out of it

There’s no doubt about it, social media for publishers is an investment. You have a lot of content, and too many options on where to publish it.

Last week there was an interesting piece on Mashable published about

Magazine Challenges – and Chances to Shine: Social, Ad Blocking, Apps

It would take a much longer post to outline all of the magazine challenges facing online publishers, but a few of the big ones these days include whether to go all in with social media like Facebook Instant Articles (and how to survive if you don’t, when it feels like everyone else is taking the bait); what do about ad blocking; and why to continue investing resources in apps.

Magazine Audience Grows on Mobile Web

Magazine audience is the most valuable commodity publishers can acquire. All revenue efforts hinge on it. For legacy media, going about this acquisition was a fairly straightforward task, historically speaking. Today, it’s a sophisticated, demanding, and occasionally chaotic one. Readers change tastes and preferences on a whim; their consumption habits understandably vary with the overwhelming options put in front of them online.

The Organic Audience Development Strategy Handbook

Claim your FREE digital copy of Organic Audience Development Strategy: How to Convert Website Visitors into a Profitable Email Subscriber Base now.

Social Media for Publishers: The MPA’s Latest Report

The shifting landscape of social media for publishers stood still for at least moment this week, as the the Association of Magazine Media’s 360° report on the first quarter of 2015 homed in on performance across Facebook, Twitter, Google+, Instagram, and Pinterest.

Publishing Brands on Snapchat: A New Social Platform Opportunity?

Social media for publishers can be a fast-moving, occasionally confusing gambit. While there’s no question that integrating a social strategy will generate more readers and revenue, there are questions about where to start. Well, brace yourself for another one: When will join other brands on Snapchat?

Social Media for Publishers Evolving All of the Time

Folio: recently examined the latest practices of publishers building engagement through social media platforms. TJ Raphael’s piece focuses on Glamour’s use of Facebook, National Geographic’s use of Instagram, and Seventeen’s use of Snapchat.

SIPA Member Profile: Warren Keeps Family Business Humming

Dan Warren, President and Editor, Warren Communications News Inc., Washington, D.C.

SIPA: What was your first job out of college?
DAN: For two years I was a high school English teacher.

Has there been a defining moment in your career? Perhaps when you knew you were on the right road.
I was 29 and had finally completed my Ph.D. in English literature when two things happened: I got a taste of the grind of the real academic world while teaching at Catholic University, and I got a call from my father to help out with the launch of Warren’s risky and exciting startup, Communications Daily. I soon knew which world I wanted to be part of.

Social Media for Publishers

Making Twitter and other Social Networks a successful part of your media mix…