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Tag: the daily dot

Digital Ad News: Blocking Still a Stubborn Issue

You don’t need us to tell you that the digital ad news when it comes to anti-ad-block efforts is not necessarily good. The efforts of digital publishers to block ad blockers are being undermined by a prevalence of viewability problems, chief among them software that grows ever more sophisticated in its ability to shield readers from digital advertising.

Niche Publishers in the News Show Value of Strong Audience

Content that doesn’t deeply consider audience is a waste of time and money. It’s no coincidence that the majority of Mequoda Members are niche publishers: The model allows you to focus on segments of consumption, build up loyalty, strongly define social media strategy, and design revenue-generating events. Digiday delves into niche publishers with recent articles, while examining Apple News and Facebook Instant Articles, both potential partners for niche publishers. Let’s take a look.

Kernel Magazine Will Be Daily Dot Weekend Edition

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Erstwhile British “Internet tabloid” The Kernel will relaunch in August as The Daily Dot’s weekend magazine. Digiday reports that The Kernel will report on current events through the lens of Internet communities.

Publishing Startups Making an Impact

Digiday recently profiled four digital startups that are deftly navigating the occasionally dangerous waters of publishing: Skift, The Information, The Daily Dot, and Mic.