Publishing events continue to establish an industry foothold, as best practices are refined and perfected
Upward of 60% of our Mequoda Members have integrated publishing events into their multiplatform strategy. One
Bryan Welch's successor, Bill Uhler, aims for more publishing events and ecommerce content strategy; plus, an industry update halfway through the year
Publishing events comprise a big piece of the puzzle
PPC publishing takes the pay-per-click model for advertisers to a compensatory one for platform contributors, and it's gaining steam. The shift acknowledges the realities of digital publishing: With so much
Magazine audience is the most valuable commodity publishers can acquire. All revenue efforts hinge on it. For legacy media, going about this acquisition was a fairly straightforward task, historically speaking.
The phrase mobile video trends combines two challenges for publishers into one mega-challenge: conquering cross-device advertising and mastering multimedia with strong production and distribution platforms. More and more, the two
Digital magazine design is evolving nearly as fast as digital magazines themselves, because digital magazine design plays a huge part in defining digital magazines. Publishers continually implement new features to
Email campaign strategy has emerged as a crucial component of multi-platform publishing, even as wrong-headed observers have pronounced it DOA in recent years. The Mequoda Method highly values online newsletters
Worldwide publishing represents a daunting proposition for digital magazines: Audience development and digital advertising is tough enough domestically, and it's called the World Wide Web for a reason, so why
Popular industry opinion says publisher monetization of video, digital advertising, and social media is a 21st-century challenge. The thinking goes that previous generations of magazines – read: print – were
Publishing acquisitions provide a barometer for the robustness of the digital magazine business, and a recent report highlights how emerging areas are gaining ground on more traditional media M&A activity
As part of a smartly executed multiplatform strategy, tablet publishing is a profitable enterprise built on cross-device content practices, good design principles, and making sense out of industry trends. Recently,
Finding the right formula as a multiplatform media publisher means experimenting with methodologies while maintaining a disciplined approach to content. In other words, rotating tactics around a solid strategic core.
Today’s new media landscape can be utilized to better serve your business
Have you embraced new technologies and trends within the online publishing environment?
By now we’ve all heard about the benefits