Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: trends

Digital Content Monetization Discussed at UK Conference

Just think if you could take a master class on digital content monetization with executives from the likes of The Economist, Hearst, Salesforce, and The Guardian.

Well, if you were in London last week, you could have, by attending the Monetising Media conference event, which, like our Mequoda Intensives and Summits, brings together publishing professionals to take stock of the industry and give shape to its future with presentations, best practices, workshops, and more.

If, like us, you weren’t able to make it last week, luckily, The Media Briefing has it covered. Let’s take a look at what they learned, so that we can learn from it!

Online Ad Revenue Up, but Bots Are Stealing Some of It

Have you noticed an uptick in your online ad revenue?

If so, take pride in keeping pace with the rest of the industry. 2015 has seen a jump, from several sources.

If not, don’t despair: 2015 has also seen a jump in the spread of bot activity, leeching online ad revenue from publishers and other brands.

MediaPost has articles on those digital publishing trends and more. Let’s see what they have for us to start the week!

Measuring Ad Engagement: Mobile, Native, and Events

Despite the proliferation of platforms, channels, and technology, ad engagement hasn’t exactly gotten easier for publishers and brands. Whether it’s the ad blocking craze that seems to be taking over the Web or cross-device targeting concerns, viewability issues or unreliable metrics, connecting consumers with meaningful ad experiences that can sustain digital magazines and satisfy marketers is becoming more complex even as access levels are as high as they’ve ever been.

But we’ve got some good news from you, via Digiday.

What Magazine Publishers Are Reading to Get Their Magazine Industry News

Ever wondered where Kim and her team find all of their magazine industry news for our daily Digital Publishing Trends posts?

Well, I have, so I asked them for their top 5 sources – their “go-to” sites for discovering the latest and most useful news and analysis for magazine publishers. Of course, they had a hard time narrowing down their pool, so I happily let them get away with 7, which itself even proved tough given all of the high-quality coverage out there. Maybe we’ll do a part two down the road!

In the meantime, here’s a list of not only our favorites, but favorites of magazine publishers and digital marketers always on the lookout for relevant articles best practices, cautionary tales, revolving door gossip, mergers & acquisitions updates, and more. These are the sites that drive discussion and inform the decisions of executives – and help us keep the Mequoda Method fresh while continuing to offer free advice throughout the week.

International Media News: Time Spent, Device Usage, Digital Advertising Trends

When you read about international media news like the kind eMarketer covers below, small and midsize digital magazines have the ability to act on it overnight to start capitalizing on audience potential, a bigger pool of tablet users, and expanded digital ad revenue opportunities.

Meet the the Moment’s Hottest New Digital Magazine Platform

One of the most significant advantages of a multiplatform strategy is that new digital magazine platform options pop up frequently: They make for a renewable resource that will likely never run out. If you’re willing to put in the work and climb the learning curve as quickly as possible, you can integrate new Internet revenue models at your own pace!

The latest digital magazine platform to gain momentum in the publishing industry is ecommerce content strategy.

The Best Advertorial Definition & Examples That Will Inspire You

Prime Publishing shows what a good advertorial example is made of

Call it what you want, an advertorial, a native ad, sponsored content, or even an infomercial if you’re in broadcasting circles. An advertorial (aka all those other things) is an ad that walks, talks and acts like an editorial. When done well, advertorials are produced

Publisher Design Tips: We’ve Found the Mother Lode!

As websites become more and more sophisticated, the look and feel of portals has become slicker but it many cases more confusing as media companies attempt to use every trick, tool, and toy they can to impress visitors, retain traffic, and convert consumers. This is understandable, and sometimes it even works! Recently, however digital magazines have stripped some of the bells and whistles away, as publisher design has moved toward simplicity.

Media and Publishing Updates: Branded Content, Facebook, and Big Moves

There aren’t many industries as exciting these days as media and publishing, which rivals even the tech sector for growth opportunity.

Each week brings with it a new advancement, revenue stream, and shakeup. For every failure, there are that many more successes – or at least startups. The revolving door has never swung around faster or more frequently. As brands strive to become publishers and social media platforms strive to become everything to everyone, content is not only king, it’s ascending to emperor of the galaxy. The industry news can be hard to keep up with!

Luckily, we have sites like MediaPost to make sense of it all. Let’s take a look at some of their recent coverage on hiring trends, Facebook’s appeal for at least one legacy publisher, and the latest mergers & acquisitions.

Video Publishers: Monetization, Production, Social, Practices

If you’re considering joining the ranks of video publishers, the time to jump in is now.

Advice for Digital Media Publishers: Top Stories, Tags, and News From DMSUSA15

Digital media publishers and executives move at a pace months ahead of others in many professions.

Whether it’s on a practical level with editorial calendars planned months in advance or with efforts to continually anticipate industry trends, digital magazines must be vigilant. The reward for reacting and responding? If you play your cards right, increased audience. And if you convert that audience, increased revenue.

But let’s not get too ahead of ourselves. We have to first recognize the trends to react and respond to. The Media Briefing helps us all out in that regard. Let’s take a look at some of their recent coverage to start out the week!

Publishing Events: Partnering With Retail, Pairing the Right Attendees With Brands

Publishing events continue to establish an industry foothold, as best practices are refined and perfected
Upward of 60% of our Mequoda Members have integrated publishing events into their multiplatform strategy. One online media company we work with generates more than half of its revenue with sessions produced by a 25-person staff. And audiences keep growing. Clearly,

Publisher Revenue: Video, Programmatic, Targeting

If there’s one thing all digital magazine executives can agree on, it’s that there are never enough publisher revenue opportunities.

Settling on just one is out of the question, and even once you’ve established several, they’re continually changing. Digital advertising, for instance, is currently facing ad blocking and ad viewability issues. And audience development isn’t just about successful content anymore; it’s about successful cross-device targeting. And video? Wow – just try to keep up with the advances, both in terms of technology and monetization.

These are just a few examples – today’s publishers have to stay on their toes. Luckily, we have industry monitors like Publishing Executive to help us out. Let’s take a look at what they’ve been covering in recent weeks.

Magazine Readership Grows Online, Again, Says Latest MPA Report

Digital magazine readership – or audience, for our purposes – keeps climbing. Even as publishers grapple with ad viewability, mobile content strategy, and other challenges, they can take comfort in the fact that consumers are demanding their product more and more, judging from the exhaustive studies of the Magazine Media 360° Brand Audience Report.

MediaPost covers the Association of Magazine Media’s latest release, as well as a new effort to build publishers’ archives and another big move from Time Inc. digital.

Publishing Events a Point of Emphasis for New Ogden CEO

Bryan Welch’s successor, Bill Uhler, aims for more publishing events and ecommerce content strategy; plus, an industry update halfway through the year
Publishing events comprise a big piece of the puzzle when it comes to the Mequoda Method and multi-platform publishing, which itself has become the predominant piece of publishing success. Publishing events scale well: It

Are PPC Publishing, Visual Search, and Long-Form Video the Future for Digital Magazines?

PPC publishing takes the pay-per-click model for advertisers to a compensatory one for platform contributors, and it’s gaining steam. The shift acknowledges the realities of digital publishing: With so much content available on the web, there needs to be some quantitative measurement of the impact of articles and posts, and the bottom line is a good place to start for digital magazines that depend on digital ad revenue. Slant News is one of those digital magazines, and Digiday covers their embrace of PPC publishing in a recent story. Let’s start there today!

Magazine Audience Grows on Mobile Web

Magazine audience is the most valuable commodity publishers can acquire. All revenue efforts hinge on it. For legacy media, going about this acquisition was a fairly straightforward task, historically speaking. Today, it’s a sophisticated, demanding, and occasionally chaotic one. Readers change tastes and preferences on a whim; their consumption habits understandably vary with the overwhelming options put in front of them online.

Mobile Video Trends: Spending, Vertical, Social

The phrase mobile video trends combines two challenges for publishers into one mega-challenge: conquering cross-device advertising and mastering multimedia with strong production and distribution platforms. More and more, the two go hand in hand: If digital magazines are going to succeed on tablets, smartphones, and phablets, the thinking goes, they’re going to need more than just strong content and good design. They’re going to need mobile savvy and video chops.

Digital Magazine Design Features: Progress Bars, ‘Read More’ Buttons, Ad Blocking

Digital magazine design is evolving nearly as fast as digital magazines themselves, because digital magazine design plays a huge part in defining digital magazines. Publishers continually implement new features to enhance reader experience, increase viewability for advertisers, and stay current with the shifting demands of the industry.

Email Campaign Strategy: Google’s Latest Tool + Content Best Practices

Email campaign strategy has emerged as a crucial component of multi-platform publishing, even as wrong-headed observers have pronounced it DOA in recent years. The Mequoda Method highly values online newsletters as a ripe opportunity to build loyalty, expand audience, and cultivate serious levels of conversion. But we also know that email can be unwieldy with poor design, unkempt lists, and static content – let alone faulty SPAM filters. Navigating these challenges will put you in the position of realizing all of the benefits sound email campaign strategy promises. Well, Business2Community.com has some good news for one of those challenges, and also provides a couple of best practices when it comes to the content itself. Let’s see what they have to say with some recent coverage.

Worldwide Publishing Offers Attractive Opportunities for Digital Magazines

Worldwide publishing represents a daunting proposition for digital magazines: Audience development and digital advertising is tough enough domestically, and it’s called the World Wide Web for a reason, so why invest resources in opening up international markets already occupied by homegrown media companies? Why hire native speakers or translators to serve up content to readers in Latin America or the Netherlands? Because there’s plenty to go around as device usage continues to climb and advertising demand proliferates. eMarketer delivers the data that makes worldwide publishing a more compelling option for stateside digital magazines. Let’s take a look some of their recent articles.

Mobile Advertising Trends: Instagram, Marketers, Programmatic

Monitoring mobile advertising trends is a must for publishers aiming to monetize a platform that promises riches but has thus far eluded a precise formula for success. Digital magazines face technological, viewability, and audience development questions when it comes to generating steady revenue. We can’t say we’ve got all of the answers, but, then again, neither can anyone else … with the possible exception of Instagram, of course. MediaPost covers the latest news out of the massively popular image-sharing social network; plus, a new programmatic tool and mobile advertising from buyers’ perspective.

Is Digital Advertising a Bust? 6 Ways to Fight Conventional Wisdom

Over the past few years, publishers have been wringing their hands over the failure of digital advertising to come to their rescue as print advertising revenues continued to evaporate. You had to look hard to find the occasional glimmer of hope.

3 Must-Read Ideas for Spicing Up Your Editorial Schedule

Creating a robust editorial schedule for your blog isn’t only about making sure that your categories are getting published in regularly. It’s also not about fulfilling the need of all the different types of readers that come to your site. And it’s not even just about writing quality content.

Your editorial schedule is where you have the opportunity to organize all of the content you will produce for the next pre-determined amount of time. It could be a week, but more likely it’s about a month, or a quarter.

More Than 2/3 of U.S. Adults Actively Read Print Magazines

Before quantifying the readership of digital magazines, we wanted to first understand what percent of the American adult population with Internet access reads print magazines. We also wanted to learn how many print magazines, on average, they are consuming in a 30-day period.

What Is Digital Publishing Doing to Stay Up on Tech Advances?

And what is digital publishing not doing to stay up on tech advances? Are you – gasp – in danger of becoming a “dinosaur”?
What is digital publishing?

Well, how much time do you have? If you have 30 minutes, you can schedule a call with our CEO Don Nicholas for a free consultation. If you happen

Publisher Monetization: Video, Display Ads, Facebook

Popular industry opinion says publisher monetization of video, digital advertising, and social media is a 21st-century challenge. The thinking goes that previous generations of magazines – read: print – were blessed with a much more straightforward task than we have: Produce quality content and distribute it effectively via subscriptions and newsstand.

But popular industry opinion is wrong.

The aforementioned 21st-century challenge is actually age-old; it’s simply the same song, different verse. Or, put another way, the straightforward task that our predecessors faced is still the one we face today: Produce quality content and distribute it effectively.

If anything, you have more options than ever. Readers, do, too, of course, which means you have to step up your game – but the reward is full-throttle revenue streams when you find the right formula. Mequoda can help you with that part. And Digiday – one of the foremost monitors of digital publishing news – can help you track the trends that will shape your strategy. Let’s take a look at quartet of their recent articles.

Publishing Acquisitions on the Rise in Event and Mobile Sectors

Publishing acquisitions provide a barometer for the robustness of the digital magazine business, and a recent report highlights how emerging areas are gaining ground on more traditional media M&A activity – areas that will appeal to Mequoda Members. One of our favorite industry sources, Folio:, has it all covered. Let’s take a look!

Digital Publishing News: MSLO, Real Simple, PMC, Fortune Mag, and More

We’re starting the week off with a healthy dose of digital publishing news from both sides of the Atlantic: mergers & acquisitions, platform considerations, and personnel moves. We monitor industry trends from the best sources so that you can track them in your periphery and inform your approach while focusing on the most important thing: your product.

The Best Email Template for a Daily Email Looks Like a Club Sandwich

Want to increase the click-through rates on your email newsletters? I’ll give you a couple hints: the first is to start using snippets of your content, and linking back to the full-length content on your site. That’s a test we ran two years ago when we were running full content previously, and it’s a test I for one, was happy won, because it makes creating daily email templates much faster on a day to day basis.

How Millennials Would Like Your Digital Replica Upgraded

Generation Y, the millennials, were born in a hugely broad span of time for a “generation,” which is between 1977 and 2001.

Depending on the pundits you read, those years may be slightly closer together. What defines a millennial is their access to technology for most of their lives. At Mequoda we consider Digital Natives those who were born with technology present for their whole lives, as men and women who had personal computers for as long as they can remember.

This, again, is a much smaller span of time than the huge 1977 – 2001 generation, but the general princliple of a millennial is that they’re not new to technology, they all have email addresses, know how to use the Internet, and technology has been present for more than half their lives.

Online Content Strategy Depends on Tracking, Social, Advertising

Online content strategy can be navigated only when you’re equipped with the right data analytics. Throwing an article up and calling it a day doesn’t do it anymore. Luckily, publishers have research firms like eMarketer to help find the way. Let’s take a look at a few of its recent posts.

Publisher Video Efforts Expand With New Partnerships, Channels

If you’re a publisher, video must at least be on the periphery of your strategy, inching closer and closer to a prime position in your business approach. While you might not have the resources to partner with a major brand or produce full-fledged digital series as part of a channel, you can use platforms to diversify content and assemble serviceable video that will attract, retain, and convert audiences. In recent articles, Capital New York covers some industry trends in publisher video. In addition, there’s some big executive news and some not-so-big executive news.

Cross-Media Publishing News: Apple Newsstand, Tablets, and Time Spent

Perhaps it was inevitable, but the end of Apple Newsstand – long involved in a love-hate relationship with cross-device publishing – was still an occasion for reflection and wondering what lies ahead for digital magazines. This is the kind of story the Nieman Lab was built for. Below, we look at its coverage on this topic and two others relevant to cross-device publishing.

Content Distribution Strategy a Key to Survive and Advance

Developing a content distribution strategy that goes beyond print and desktop is no longer a luxury – it’s a requirement if you want to stand any chance at sustained success. Folio: recently dug into MagNet’s first-quarter newsstand sales study and found an interesting conclusion. The trade magazine also checked in with Garden & Gun to see how it came back from the brink of extinction, another story that’s instructive for multiplatform publishers. Today, we take a look at those posts and some other industry news.

Three Membership Website Copywriting Tricks to Improve Sales Dramatically

If you want to convert more website visitors into new members for your membership website, or any type of subscription website, write compelling copy. Use emotional copywriting to twist their heartstrings (eharmony.com) or tap into all the ways your product will benefit the new member (ladders.com).

Below are some wise tips from our Executive Content Director Mary Van Doren who has mastered the art of writing landing page copy for every type of subscription website.

Monetizing Content Can Be a Many-Splendored Thing

The days of starting a magazine, sitting back, and watching the revenue roll in are over. Publishers must be vigilant in monitoring industry trends, establishing best practices, and monetizing content via multiplatform strategies. Not as part of a five-year strategic plan, but with every monthly editorial calendar. Folio: has you covered on the industry trends. Here are five recent articles that cover various companies’ efforts in monetizing content.

The Digital Publishing Industry by the Numbers: MPA Releases 2015 Factbook

Is the digital publishing industry unstoppable? These facts and figures argue a resounding yes, especially when it comes to audience development.

Time Spent With Media Is on the Rise – and So Is Snapchat

Time Inc. digital tries a paywall with Entertainment Weekly, while time spent with media seems to grow everywhere except in print
As time spent with media continues to rise, publishers don’t want to miss their opportunity to capitalize on the gravy train. The question is how. With social media like Snapchat? With sponsored content to lure

What Every Great Membership Website Has in Common

Membership website publishers must recognize the value in their products. Not all subscription websites are created equal, but the best ones do have something in common.
The commonality that all great membership websites include is an affinity (free) subscription website, which could be a portal or a blog. This is a place where content can be written and published to attract users, because their minimum information unit, their MIU, is a user profile.
An affinity subscription website is the most important accompanying part of the premium subscription website model. It’s this free part of the website which helps attract new users through great content and strong SEO. For the website itself, having a free subscription blog helps build the audience, potentially developing a larger base of paying customers, too.

Multiplatform, Mobile Setting the Pace for Publishers

Ask any publisher about the industry’s top trends, and it’s likely the majority of their responses will start with the letter “M.” Multiplatform, mobile, and metrics, to name a few. These are a few of our favorite things, as it happens, so we’re excited to share several recent Digiday articles that address these emerging issues.

News From Online Magazine Publishers: App Updates, Launches + Push for Archives

Online magazine publishers are focusing on tightening up their apps and archives in the evolving effort to bolster digital product. In the midst of all of this activity, Talking New Media’s D.B. Hebbard both offers excellent coverage while at the same time proposing that media companies mimic some aspects of print business models in order to succeed.

Platform Publishing News: Of Juggernauts and Jobs

Digital platform publishing is credited with having ushered in an ongoing golden age for media, and the latest industry developments are doing nothing to dispel this notion. Four recent articles from Advertising Age reveal how the current social media and mobile content push is shaping companies’ plans for the future.

5 Key Consumer Stats for Your Tablet Publishing Plans

As part of a smartly executed multiplatform strategy, tablet publishing is a profitable enterprise built on cross-device content practices, good design principles, and making sense out of industry trends. Recently, eMarketer posted a spate of consumer statistics from tablet study after tablet study. Let’s take a look at five of them.

Digital Advertising Trends: Data, B2B, and the Two-Horse Race

Knowing the latest digital advertising trends can translate into dollar signs for publishers. In this roundup, drawing on a handful of articles from MediaPost’s Media Daily News, make note of the Interactive Advertising Bureau’s new data initiative, as well as the indicators present in the recent B2b ad revenue jump.

The Publishing Future: Video, Native, Data

Predicting the publishing future is no mean feat: Most magazines are too busy pivoting in and out of trends to get ahead of the game. But it’s our job to put you in a position to do just that by providing the most timely analysis possible. Today, we take a look at five recent articles from Min that touch on the biggest issues facing the industry’s publishing future.

Publishing Industry Trends: Online Ed Tech, Ecommerce + Events, Broadening B2B

This week’s roundup of the latest publishing industry trends includes the continued focus on monetizing ed tech, plus one media company’s melding of events and e-commerce. We’ll also get a quick glance at the latest magazine personnel moves, as well as an interesting take on the phenomenon of BuzzFeeding B2B content. Folio: covers the magazine business beat better than anybody. A handful of recent articles capture these publishing industry trends and more.

Niche Strategy + Cross-Device Content Serving Publishers Well

Nobody knows niche strategy like we do, which is why we love to see big-name legacy publishers adopting it and smaller, scrappier sites finding success with it. The same goes for content that can help you cultivate audiences across multiple devices – it’s what we do! Digiday, always a reliable source for the latest industry trends, once again rings in with three stories on these very topics. Let’s take a look.

Multiplatform Media Pointers: From Social Strategies to … Holograms?

Finding the right formula as a multiplatform media publisher means experimenting with methodologies while maintaining a disciplined approach to content. In other words, rotating tactics around a solid strategic core. Sometimes, this is easier said than done, so it helps to know that a) other companies are dealing with the same issues and b) trade magazines like Publishing Executive are on your side. Let’s take a look at three of its recent articles for some tips on responding to multiplatform media trends.

All Digital Magazine Advertising Roads Lead Back to Viewability, Targeting

Digital magazine advertising is by no means the only way to generate revenue in publishing – subscription strategy, events, and membership benefits drive performance, as well – but it remains a strong model that can reap benefits when done right.

But publishers have other arrows in their quiver, including video and social, that can improve viewability and business outcomes for marketers. Let’s take a look at some recent stories from Digiday that cover these topics and others.