Looking back on an expert's claim that website usability testing proved promotional language imposes a cognitive burden
It's nearly a decade now since website usability expert Dr. Jakob Nielsen proclaimed that
Experts on Website Design and Website Usability Testing Can Disagree
"Never redesign your website," says one of my esteemed mentors and colleagues.
Disturbing words, especially because, as a website design expert and
Webpage path analysis for a large advertising-driven consumer website revealed that there was a problem with website usability. Users were bypassing the "browse by category" website navigation in 85 percent