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Tag: website usability testing

Merging Usability Testing Methods from the Past and Present

Website usability tests are performed to determine if websites are functioning correctly. If they aren’t, users will have a hard time executing on their desired tasks, leading website publishers to fail in building rapport and generating revenue from these users.

Usability Testing for Websites

All website changes need to be tested to assure they work properly.

If testing doesn’t occur, the online business’ functionality may be in question. This could lead to breaks in your usability. Such issues hinder the retention process and create a bad first impression for new website visitors.

To assure our Gold Member clients the best results for new software, we offer usability testing of all new plug-ins installed on their websites.

Week in Review: May 9th, 2011 – May 13th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Link Affordance Usability Testing for Website Design

A great affordance test is to print off web pages in grayscale, give a test user a yellow highlighter and ask them to highlight anything on which they think they could click. The first thing you will notice is that anything that is underlined will get highlighted. Those words that may or may not be colored but which are not underlined will most likely not look like links to your test user.

Website Usability Tip: Does Less Hype Equal More Comprehension?

Looking back on an expert’s claim that website usability testing proved promotional language imposes a cognitive burden

It’s nearly a decade now since website usability expert Dr. Jakob Nielsen proclaimed that “that 79 percent of our test users always scanned any new page they came across; only 16 percent read word-by-word.”

“Users detested ‘marketese’—the promotional writing style with boastful subjective claims,” said Dr. Nielsen in 1997.

Website Usability Testing Should Determine Whether you Change your Website Design

Experts on Website Design and Website Usability Testing Can Disagree

“Never redesign your website,” says one of my esteemed mentors and colleagues.

Disturbing words, especially because, as a website design expert and information architect, I spend 50+ hours a week explaining to clients why and how they must redesign their websites.

Online Publishing Secret #5: Create User-Centric Websites

Usability and design are two key factors in publishing great websites. You can have a clear strategy and great content, but if your site is unusable and unattractive, it will be difficult for users to find what they’re looking for, difficult for you to get users to do what you want them to do, and difficult to get users to become loyal customers and revisit again and again.

Three Reasons to Use Paper Prototyping Before Building Websites

Getting the design of your website right often proves to be a daunting task. The development costs alone for creating a website with a unique value proposition can be staggering. Our inside joke on that is, “How do you create a $10 million Web business? Start with $38 million and work your way down.”

Wouldn’t it be great if you didn’t have to guess what your customers expect? The good news is YOU CAN—and without writing a single line of HTML code. If you have paper, pencils and some simple office supplies, you and your team of designers and developers can ask users to test your website before you even build your first page.

How Age Impacts Website Usability for Teens and Seniors

While humans are humans, age is a major consideration in designing usable websites that will allow the targeted users to have an efficient and fulfilling user experience.

Making Website Navigation Work with Website Usability Testing

Webpage path analysis for a large advertising-driven consumer website revealed that there was a problem with website usability. Users were bypassing the “browse by category” website navigation in 85 percent of user sessions. Website usability testing revealed that the users were using search to look for reports and articles, instead of using the left column website navigation.

How to Launch a Successful Membership Website

What should you consider when starting a subscription-driven or membership website?

The answers are not always obvious, even to a seasoned print or electronic publisher. Starting a new website is very different from running an existing property. Over the past 10 years, my partners and I have worked on over 100 successful website startups, as well as several that were not successful.

Consumer Magazine Website Design

Consumer magazine websites are as diverse in content and execution as the magazines they represent. Some offer robust content and interactive functionality that begin to take advantage of the promise of online publishing, while some… do not.