Training Programs

Desktop Entry Floater Incentive Test

How to test incentives on a desktop entry floater—our control, our test, and our winner

Desktop Entry Floater Copy Test Control

Kim Mateus:
Next, desktop entry floater, this time a copy test. So we took that same control that we had and we tested the addition of the sentence here, please accept or decline your investing benefits now. And I know Bill that the origins of this language, please accept or decline, I think I feel like the initial testing on that started with email subject lines, right?

Bill Dugan:
That’s correct.

Kim Mateus:
And then you guys said, “Hey, why don’t we try to transfer that into some capture elements and see what happens.”

Desktop Entry Floater Copy Test

Bill Dugan:
That’s exactly right. That sentence, please accept or decline your investing benefits now has been a Blockbuster email subject line. And so this is part of the, borrow from other places where things work mentality. And so we thought let’s see if we can incorporate that, everything else is the same, as the control. We’ve just added that sentence.

Kim Mateus:
And the winner is ‘please accept or decline’.

Desktop Entry Floater Copy Test Winner

Bill Dugan:
That’s right.

Kim Mateus:
So it’s like, it doesn’t fail. And it’s something that we just use over and over, not only on the Cabot site but across the other clients, right?

Bill Dugan:
That’s right.

Kim Mateus:
Both for free when you’re making a free offer as well as premium offers, that language tends to hold up.

Bill Dugan:
That’s right.

Kim Mateus:
So definitely worth testing in more places than one.

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