Training Programs

Overview of the Mequoda System for Profitable Membership Website Publishing

An overview of how and where we began our digital publishing and marketing journey

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Kim Mateus:
Welcome everyone to The Most Profitable Membership Website Business Model webinar, where we’re going to learn a revolutionary approach to digital publishing and marketing. My name is Kim Mateus, I’m the chief strategy officer here at Mequoda, and I’m being joined by our CEO, Don Nicholas.

Don Nicholas:
Hello everyone. Thanks for joining us today.

Kim Mateus:
Thanks Don for joining us as well. To kick us off, let’s start, Don, by giving everyone a background and a sense of where we’ve gathered this information, how we’ve landed on The Most Profitable Membership Website Business Model.

Don Nicholas:
So all the way back in the mid ‘90s, we started working with some of the computer publishers to figure out how the web could be complimentary to magazine and newsletter publishing. Computer World, TechRepublic were the first two places where, in the case of Computer World, we were retrofitting how a website would work with an existing, in this case, weekly magazine. TechRepublic was actually a little more interesting and closer to what we would now think of as the Mequoda method, because we were starting from scratch, we were generating brand new premium properties, and we were building an audience development portal that would be key to the marketing of those membership programs.

Don Nicholas:
Subsequently, we’ve worked with something well north of 300 publishers to guide the design overhaul, optimization of what we now think of as a multi-platform membership website, which includes components like an audience development portal, one or more digital media libraries, digital magazines, bookstores, events stores. The web, as you guys all know, has really now become the first place we meet most new customers and where a lot of business is transpiring in this new multi-platform environment.

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