Whether you call them webinars, web seminars or virtual seminars, these online events have become a successful information product for many special-interest publishers. Web Seminars Are A Welcome New  

Mequoda guidelines outline the 12 characteristics a landing page needs to successfully close sales online. And to incorporate all 12 characteristics typically, at least for a consumer product, requires medium-to-long  

Devoting Too Much Homepage Real Estate to Website Navigation and Graphic Images Demonstrates a Compromise in the Selling Power of Text—a Major Mistake for a Lead Generation Site like CareerCoach.com  

My brother-in-law, Randy, is always amazed at the website design elements I test when creating new sales letter landing pages. He thinks, that after running the test once or twice  

Bristol, RI - August 17, 2005—Over the next 52 weeks Don Nicholas, a Leading Expert on Internet Marketing Strategy for Publishers, Will Share 144 In-depth Case Studies—Absolutely Free  

Building a targeted, opt-in free email newsletter database is job one for website publishers who use The Mequoda System. The size of your controlled circulation email newsletter, and the revenue  

The Hume Group has been in the self-help education arena since 1974. Like Nightingale Conant, they’re one of the granddaddies of that genre. They specialize in providing financial security education  

In the past few months, I've seen results from three different magazine publishers that have each literally turned their source mix on its head. For each of them, a simple  

While chatting recently with the publisher of a large, circulation-driven consumer magazine, I was surprised to hear that until about 18 months ago, they had made no effort to generate  

A writer and publisher I know was making a good living with his simple, advertising-driven website. His topic is hot and his content is rich in keywords. His site includes  

Integrity and professionalism abound on the Briefings Publishing Group's website, but their “all business” approach may be responsible for letting a lot of potential business remain unsold. It seems Briefings.com’s  

Webpage path analysis for a large advertising-driven consumer website revealed that there was a problem with website usability. Users were bypassing the "browse by category" website navigation in 85 percent  

SSWUG.org, a subscription website that provides an astonishing amount of technical information for database administrators, uses three levels of membership to secure loyal, paying customers.  

I received a call from a publisher who had recently gotten very aggressive about building an email database by offering website visitors a free email newsletter. It seems that the  

The publisher in charge of website branding and increasing targeted website traffic for websites published by a mid-size, mid-western media company was contemplating what to call his new Mequoda Editorial  

Strategic Intent is Perhaps the Most Important of the 14 Guidelines. If Users Can't Figure Out Your Website, They Not Only Leave Quickly—They Won't Come Back.  

There are a few glaring problems with the Cleveland Clinic Heart Advisor landing page. Mostly, they are not using effective copywriting techniques to sell this newsletter. Instead of promising readers