2007 was a great year for online publishing, and the digital world in general. Here are our favorite bits and pieces. In light of the new year, we thought we'd give  

Why Google hates your question marks and ampersands There are two types of URLs. A dynamic URL is generally used on a PHP or Javascript based site and calls database content to  

Paid media programs balance your Internet marketing system While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick  

Should your internet marketing system include earned media? Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators  

The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of  

Key components of the Mequoda Internet Marketing System The launch and operation of a Mequoda Marketing System can be divided into four phases. Most of the steps in each phase are  

Vanity URLs should unique, relevant, and support your brand or message. We know it's a short week, but this week we're going to focus on optimizing your URLs. Today, we're focusing  

Increasing inbound links to your site with bloggers, competitors and social networking This week we've been talking about how to start your link-building campaign. In the last two articles, we've focused  

Part two of this week's series How to Start a Link-Building Campaign. How to analyze your backlinks and credibility (and that of your competitors!) On Monday, we talked about discovering your  

“What’s not to like about an email newsletter that covers all aspects of wine enjoyment?” the reviewer asks herself as she sips a find Cotes du Rhone Rose. Okay, well  

Finding your external resources for audience development and discovering how they can help you get to page one in Google. This week we're going to talk a little about link-building. A  

How to make the best of Google's new project, "Knol" and keep your content on page one. Yesterday, Google announced their newest project, named "Knol".According to the Google blog, "There are  

If you have the ambitious combination of competitive nature and a proactive approach to business, you might be interested in a new Web 2.0 application called RivalMap. RivalMap is an online  

How to decrease inventory and heighten mass distribution with online self-publishing companies If you're an unpublished (or published) author with a book in you, or even a publisher looking to outsource  

It’s happening to all publishers as open rates continue to drop across all industries. Luckily, the email service providers have stepped in to shed some light on the situation. Two of  

When attracting advertisers, it's not about the hair and makeup, it's about the adroll and tagroll What kind of world are we living in, where even ad-space has a place in