You probably remember the good old days when there was this thing called "article marketing." It involved marketing your articles, most often by re-publishing them as guest posts on external  

The evolution of audience development comes through the evolution of online tools, social networks and communities. Today we're looking at some recent news for audience development, including a set of standards  

Multiplatform publishing companies that have made the digital landscape their home are able to experience advantages that other traditional publishers have not. Doing this, however, requires having the right people  

It's not uncommon that when we talk to a group of niche publishing professionals, and we end up in a big discussion about cleaning your email lists. In today's Strategy Spotlight,  

Growth in subscription website publishing continues in the digital landscape because of its success as a revenue stream. Today we're looking at the evolution of subscription offerings and how digital  

How often do you publish an email newsletter? Once a week? Twice? For our clients, many of them publish 5 to 7 days per week. Sound crazy? In today's Strategy Spotlight,  

At the beginning of the year we were informed by Google that they were ramping up its campaign to improve Internet security.  After a brief grace period sites that Google  

Last week we reported on one of the biggest media acquisitions we've seen in awhile as Meredith Corp. bought Time Inc. for $2.8bn including debt. Today we're visiting some other  

You make decisions every day, but how often do you roll back to the basics, and the foundation of your business, by considering how resources are spent on production and  

Video has been a tool for audience development and a medium for premium content for years. However, the popularity of this medium continues to grow and new insights are discovered  

Today we're reporting on a major publishing acquisition involving a couple of major multiplatform publishers; The acquisition of Time Inc. by Meredith Corporation. We also look at some thoughts on