Do you know the most trusted social media sources?
The social media landscape is changing.
According to the GlobalWebIndex “Annual Report 2011”, a shift is taking place in how consumers use social media.
Category: Audience Development Strategy
Audience Development Strategy posts focus on how to drive more website traffic through organic and paid sources, including search and social. You’ll also learn how to convert website visitors into email subscribers.
Last chance to register for our upcoming Blogging for Editors webinar, which will be presented live on February 22nd, at 12:30 pm ET
Register now for our Blogging for Editors webinar
Do you want to be the best blogger in your field?
Are you afraid your blogging abilities are ineffective?
Creating free products to build your email list is one of the fundamentals of SEO campaign management
One of the main topics of our SEO Campaign Management Basics white paper (free), is how to create, write and market a free white paper. While our ultimate goal online is to increase revenues, we can’t do that without
Insight from Amanda MacArthur, the speaker of our upcoming Blogging for Editors webinar
In Mequoda Daily yesterday, we discussed the three master blog types all bloggers should be using within their editorial calendar.
The main reason to use three primary blog types is that each serves a different, but extremely important role in content creation:
These types of loyalty-building emails will help
If you aren’t engaging in trusted email marketing campaigns, you will have trouble building loyalty with your audience.
Without loyalty, your email marketing list will surely suffer.
Facebook gives companies a few updates to their social media strategy
Late last week, Facebook rolled out a number of changes across their social network. Most importantly, they rolled out some changes to Facebook Fan Pages. If you’re not a regular checker of your social media communities, hopefully you already know that they changed the width
Stand above the blogging competition in your market with an expansive editorial calendar utilizing three master blog types
A revolution in blogging has taken place during the last decade.
Individuals sharing their personal commentary originally made the platform popular. Nowadays, blogging has become not only a method for organically marketing for publications, but a destination for trustworthy,
The most inspirational submissions will become part of our Mequoda Summit West 2011
Dear Colleague,
As you may know, we’re busy gearing up for our Mequoda Summit West 2011, taking place in sunny San Ramon, CA April 5-8.
If you have not yet registered, please do so today as seats are filling fast and the time to get
Learn how to nurture one of the most important relationships online publishers have
Email relationships mean a lot of potential for online publishers.
These relationships don’t just include loyal subscribers that may purchase your products; email subscribers are supporters of your brand and may help build recognition for you by spreading the word of your content.
How Better Homes & Gardens, Photojojo.com and Canadian Living have created Valentines Day themed email campaigns for targeted website traffic
Valentines Day has a love/hate relationship with people. Some people love Valentines Day—a day of gifts, cards and smooching. What isn’t there to like, right? Well you have the opposite side of the crowd (and I’ve
New tips and case studies to be presented at the Mequoda Summit West 2011
In yesterday’s Mequoda Daily we talked about the dramatic variants in the value of an email subscriber and supplied you with a simple tool for deciphering the value of your own source file.
Today we are giving you a preview of our new
7 ways to increase engagement
Using social media to build relationships has been a strategy many print publishers have adopted.
As digital content becomes more popular, bridging the gap between print and digital is imperative for magazines. Not doing so may result in a loss of audience members.
Online publishing tips for forward-thinking editors and marketers
It’s 2011 and most colleges are only beginning to teach their marketing students social media. If you’re an editor who went to school for journalism, you’d still have a hard time finding any type of curriculum that combines the editorial and marketing skills it takes to be an
Discover which traffic source is worth the most
Not all email subscribers are worth the same.
Many of our Mequoda Gold Members know this and can track the value of a subscriber by its source of origin using what we call “Original Source Identification” (OSID).
Uncertain times require additional training to garner job security
Online editors need to master the art of blogging to be an asset for modern publishers.
Nowadays, editors have the task of creating and publishing more content than ever before to stay competitive in their markets.
Get your subscribers thinking about your products just in time for you to sell them one
As an editor and email marketer, do you have a regular plan of action every week? Do you know what you’ll be sending out in email a month from now? If you do, great. If you don’t, then welcome to
The content landscape has changed; now it’s time to redefine your skills
The blogging platform has added a new dimension to journalism in the 21st century.
Writers and editors can stay up-to-date with their audience by producing content daily or multiple times each day. This is a much different approach from traditional journalism where content was only
A new study shows social media is more valuable than before
Many companies are utilizing social media marketing nowadays.
In fact, there is a lot of growth in the use as more companies are seeing the overall value in social media.
According to a study from the University of Massachusetts Dartmouth Center for Marketing Research
Don’t pull tricks in your email subject lines unless it benefits the user
Great open rates don’t always lead to great conversions. Trying to pull a sneak attack on your users that have chosen to give up their valuable email address in exchange for your information does not build a healthy relationship. The moment a user
Social media in an hour a day
Recently I was “talking shop” with my fellow social media colleagues. A hot topic that came up was working with clients and the expectations that many have. When a company starts getting involved with social media, this is what most will think:
Your website is down… do you take a vacation or get a jump start on editorial management?
Protests in Egypt have caused the Egyptian Government to shut down all communications as of last Thursday. In an effort to keep people disconnected from one another in order to keep protesting at a minimum, they’ve literally done everything
Do-Not-Track Proposal Update: Mozilla and Google Respond
First, some background. On Dec. 1, the Federal Trade Commission (FTC) “issued a preliminary staff report that proposes a framework to balance the privacy interests of consumers with innovation that relies on consumer information to develop beneficial new products and services.”The report also called for a Do Not Track
Increasing website traffic by wasting less time on social networks that aren’t right for your business model
LinkedIn Groups are essential to any B2B social audience development strategy. While the B2C companies are yelling “Facebook!” from the rooftops, B2B companies would be more wise to head in their own business-oriented direction.
This isn’t to say the B2B
A survey from BtoB Magazine shreds light on spending for 2011
Traditional online components remain important to B2B marketers in 2011.
In a survey conducted by BtoB Magazine, the largest number of respondents said they expect to increase spending for online endeavors this year (78%).
How to interject personality into your email copywriting and marketing efforts
What kind of email marketers would we be, if we didn’t want more people to read our emails and click through to our websites? Well, we wouldn’t be marketers at all, we’d be editors. In 2011 it’s more important than ever that editorial and marketing
Tips for getting a better click-through rate on editorial email newsletters
The first screen of your email newsletter, which includes the preview pane, is a big part of your email newsletter’s prime real estate. It should include an opening paragraph that draws people into the issue with reasons why they should take a minute and read
Our Free 10 Email Newsletter Design Best Practices white paper will teach you how
Download your free digital copy of 10 Email Newsletter Design Best Practices now
An impressive email newsletter will help you retain community members while keeping the door open for product sales.
To do this, we have outlined 10 best practices and 40 additional tips
Business practices for making viral content that gets shared
Even the best marketers can’t come up with the task of “making a viral video” because in the majority of cases, a viral video is made viral by the people who watch it. Every business who makes a superbowl commercial has the intention of it being the
A day in the life of an online editor isn’t just about writing blog posts
If you’re a new online editor or simply a blogger who’s ready to organize, you must know by now that it’s not just about producing content anymore. There has been a certain progression to being an online editor.
In the beginning, online
Learn how to get your articles indexed and ranked quicker
Search engine optimization and Social Media do go together.
Sometimes however, people engaging in social media don’t realize that they could be getting more impact from their work if they take the time to practice some SEO strategies while on social networks.
Daily tasks for increasing website traffic with little to no effort
While we search and search for new and innovative ways to get more people to our website, there are still the fundamentals that you shouldn’t miss. If you ask any Internet marketer that publishes content, they’ll be able to tell you what they do on
Email copywriting tips for getting your emails opened
The industry average for open rates is 20%. We can agree, because our open rates and those of our clients (though some are much higher) range around 20%. Now you’ll find all kinds of fun information about open rates and how inaccurate they can be (like 11% to
Experience SEO Campaign Management 2011 live today and learn how to create, execute and track campaign results
In the Mequoda Daily yesterday, we discussed five main ways to promote your freemiums.
Following the tips we outlined will help you increase website traffic and build your email marketing lists – two actions necessary for online business growth.
New Twitter stats from CES show how mobile is important to the social media company
The Consumer Electronics Show, also known as CES, wrapped up yesterday, January 9th in Las Vegas, NV. New tablet devices and 4G smart phones were introduced at this year’s show, in addition to images of supposed hardware for the iPad 2.
Since
Will you be testing video email marketing to increase click-through rates this year?
Late in 2010, many different marketing research companies has posed the question, “will 2011 be the year for video email marketing?”
It’s a valid question, considering that online video is finally getting its bearings and it only seems right that we’d start embedding in
If you build and promote it, they will come
Creating and updating your freemiums should be a goal for 2011.
Information changes, strategies get updated and your keywords may not be as relevant as they were a year ago, or even six months ago.
This is why it’s so important to execute SEO campaigns on a regular basis.
How retailers are now utilizing social media
Social sign-on is quickly becoming popular among online retailers.
The process allows consumers to log into their Facebook account instead of registering as a member on an ecommerce website.
Many Internet marketers prefer this method because it gives them access to user profiles, which helps in product targeting.
Twitter has become a subject worthy of research
A new survey from the Pew Research Center’s Internet & American Life Project examines Twitter users.
This exclusive study is the first of its kind from the organization and it captures some interesting data about Twitter usage.
Three tips for getting more re-tweets to boost search engine rankings
Last month, both Bing and Google confirmed that Twitter has a direct impact on search engine rankings. We reported this a long time ago, but confirmation is always in the favor of any analyst.
By tweeting a link to your article, landing page, or any page
‘Trendwatching’ Sets Table for 2011 Main Courses
Trendwatching.com, the “independent and opinionated” website of world trends, has issued their “11 Crucial Consumer Trends for 2011,” and they are thought-provoking and well-researched. Here’s a summary.
1. “Random Acts of Kindness.” Trendwatching advises businesses to “pick up the tab” once in a while or offer consumers a “surprise gift”
See which age group of executives prefers your video content
How often do you consume video content?
What actions do you normally take after watching a video? Does it spur you into visiting an associated website?
The following information on how executives respond to video content may be valuable to your business endeavors.
Why StumbleUpon might be just as important to content marketing as Facebook and Twitter
Late last night, Garrett Camp, Founder and CEO of the bookmark-sharing social network StumbleUpon announced on Twitter that they “just surpassed Facebook as the #1 source of social media traffic in the US”.
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StumbleUpon has been around just about as long as
Try a few tricks of the trade to get more inbound links and drive more website traffic
Inbound links tell search engines that you’re popular. When another site of high authority links to you, it tells Google that someone whom they respect, respects you.
In turn, Google now respects you too! It’s like a highschool clique; you
The quest of spreading New Year predictions continues
Looking back at 2010, a couple of things pop into mind.
The launch of the iPad and the popularity of mobile devices is one of the thoughts.
Social media is the other, and this one is the most impressive.
Some statistics worth viewing for online advertisers
In an age where privacy and freedom on the Internet is heavily discussed, the majority of users are saying that online advertisers should not be allowed to participate in behavioral targeting.
Behavioral targeting is a way some online advertisers collect data about users to create more effective campaigns. They do
You’ve been promoted to online editor and email copywriter. Now what?
So you’re a new online editor. You’ve been transported from the print team and are assigned the studious task of writing daily blogs and sending email newsletters. The problem, is that this whole advertorial thing is new to you. How can you uphold your editorial
The Keyword Universe as a focal point for SEO campaign management
In the Mequoda Daily yesterday we briefly discussed the value of having a Keyword Universe.
If you had time to read the article, you would have been left with five methods for growing your Keyword Universe.
These methods were prefaced by the notion that hundreds of secondary
Two tactics for determining the content that makes up your online business
The way you envision the content on your website may not be the way your prospective audience members search for that content online.
Sure, some of your main terms might relate to what people are searching for, since they are likely broader terms, but secondary
Insights from Rand Fishkin of SEOMoz on possible hidden SEO triggers
In our every day SEO-ing, we generally have a very vague idea of what gets our pages ranked. The Google algorithm is complex and when they teach SEO lessons to publishers, they basically tell us to “write good content and they will come”. As
Discover how to start the process of SEO campaign management
In an article published in the Mequoda Daily yesterday, we discussed the overall strategy behind SEO and best practices for search engine optimization.
To quickly recap, the overall reason online publishers engage in SEO campaigns is to increase visibility, email conversions and total revenue.