Audience Development Strategy posts focus on how to drive more website traffic through organic and paid sources, including search and social. You’ll also learn how to convert website visitors into email subscribers.
Tips for scheduling tweets and keeping up with your social media strategy during the holidays
Many offices shut down for the holidays, sometimes for an entire week. Unfortunately, the world still turns when you’re on vacation and leaving a big gaping hole in your social media calendar may cost you followers and fans in the long
Elect SEO campaign management in 2011 as your main strategy for organic search engine listings
Optimizing content for search engines has become an everyday practice for online publishers and content marketers.
SEO campaign management helps websites target their audiences with valuable content instead of obtrusive advertisements.
The strategy of SEO campaign management, when executed properly, helps increase visibility,
A valuable checklist for SEO campaign management
How well versed are you on guidelines for SEO campaign management? Do you engage in managing SEO campaigns often? If so, do you find success with them?
SEO campaign management is a subject we’ve covered often at the Mequoda Daily. Anytime new information on the evolving topic arises, we share
Three quick tips for online editors who manage email marketing campaigns
As an online editor, your primary responsibility is to create reusable editorial content, recycling it in numerous media. Your core job is to reuse, recycle and repurpose premium information product content as free email newsletters and website posts. If you’re a Mequoda System editor, your
This year, add some ‘holiday cheer’ to your email promotions
The holiday season is always a time of wonder. Children begin to wonder what they will get as a gift; Parents wonder how much it will cost; and online retailers wonder if their online stores will be the destination for shoppers.
If Cyber Monday was an indication
Kip Tip, Fool Video Lead Path Into Daily Posts
There was a great cartoon in the newspaper last month. It went along with a story on office holiday celebrations. The cartoon showed a group of office workers with drinks in their hands and paper bags on their heads, with the caption proclaiming: “These office holiday parties
Capture their heart and the sale will follow
Every so often, I receive a direct mail sales letter for some random product. Funny thing is, I find myself analyzing it and picking it apart. What did they do right? What did they do wrong? Would I buy this product?
Do you do that? I thought it was
Tips from Blue SkyFactory on Facebook Messages
One online marketer and blogger I pay special attention to is Christopher S. Penn (@cspenn on Twitter). He’s founded one of my favorite national events, PodCamp, with Chris Brogan and is always passing online the best, most informative articles on Twitter.
Today he passed on an article from BlueSkyFactory, called
Email copywriting tips for welcome emails
Your welcome email is possibly one of the more important emails you will send. A bad welcome email can deter people from double opting in, or can cause them to unsubscribe altogether. In our experience, the best welcome email gives all the details up front.
* Remind
Search engine optimization hints from Google
Last week, Google came out with Google Zeitgeist 2010, which is a visual representation of how the world searched this past year. This tool is especially helpful just to see what the hot topics were. You can always see what’s hot at the current moment with Google Trends, but this
Think about getting emails delivered before you think about getting them opened
Many people would say that your open rate is your single most important metric. Because with a crappy open rate, your email won’t even be read, which means you won’t make any money. Yes, this means that you need to write fantastic subject lines
Suggestions for better landing pages
Online publishers know what content they want on their website. It’s typically this knowledge that serves as the core concentration of their online publications.
However, as time goes by and websites become populated with thousands of pages of content, it’s easy for keywords to become overlooked – or other keywords main end
How to write pages and articles so that they will always get found in search engines
Search Engine Optimization is a moving target. Fortunately, the tried–and-true tactics still work. Google still loves:
* Topically relevant links from important sites
* Keyword-rich title tags
* Keyword-rich content
Playboy gets a social media strategy with Facebook
As button-up and straight-laced as we like to be, this won’t be the first time we’ve written about Playboy. Hey, they’re a publisher just like the rest of us right?
Back in 2008 at an MPA-IMAG conference we attended, Scott G. Stephen, General Manager of Playboy Enterprises had just
Target your keywords, inform audiences and do so in style
Download a free digital copy of our SEO Press Release Guidelines white paper now
The press release will never be the same.
The Internet has transformed the old method of creating press releases. Online publishers or content marketers are able to add modern, media-rich styles to their
Best Ideas: Tweetups, Email Capture and IT Cooperation
The Super Bowl has its awarding of the Most Valuable Player trophy, a concert has its final encore, and a SIPA Conference has its Best of the Best Ideas session. Last month’s Marketing Conference in Miami was no different as attendees gathered at the end for one last
The dramatic difference between having right and left sidebars in your email newsletters
Have you ever wondered which side of your email newsletter should hold your featured product or call to action? We all know that people read from left to right, but does that really mean your sidebar should be on the left? Or does
Who No’s? Try Saying Yes or Sharing With Others
I saw the show “Oklahoma” the other night. What incredible music! (Are you older than you think you are when you say, “They don’t write them like that anymore”?) “Oh, What a Beautiful Morning,” Everything’s Up to Date in Kansas City,” “All or Nothin’,” “I Can’t Say
Businesses can now add coupons and discounts to “check-ins”
Fousquare, SCVNGR and Yelp are notably the most popular “check-in” websites. And for good reason, have you seen the “Check-in Offer”?
Businesses can add a discount or coupon when a patron “checks-in” to their location using Yelp. It can be the first time or after repeat visit that
Conference Recap, PR Primer Highlight Latest Hotline
The SIPA Hotline newsletter has long been one of the most worthwhile member benefits. (The latest one has just been posted for members on the website.) So let me give you a sneak peek. We’ve included a Marketing Conference recap, a primer on good public relations, two pages of
November Hotline Now Posted on SIPA Website
The November SIPA Hotline newsletter has just been posted on the website, with coverage of the recent Marketing Conference in Miami! We’ve included an overview for you and a recap of some sessions, plus some themes that emerged and 10 takeaways for you to digest. Over the coming weeks,
Will 2011 be the year of social media marketing for search marketers?
Some are deeming 2011 as the year of social for search marketers.
Popularity behind social media isn’t new; although search marketers are now paying attention to the fact that social media can be used to help with their search engine optimization efforts.
Press release guidelines for getting bloggers to respond to your PR emails
At Mequoda, not only do we get press releases sent to us on a regular basis, but we also mingle with some of the blogging elite that receive sometimes hundreds of PR submissions every week. The first thing to realize when you’re sending your
How your analytics package can shed new light on referring traffic
One reason your analytics package is valuable is the information it can offer about your referring traffic. There are of course numerous other reasons why analytics is important, but for today, referring traffic will be the topic of discussion.
Referring traffic is comprised of visitors that
Bailey, SIPA to Enter New York State of Mind
Listening to Matt Bailey of SiteLogic speak about social media marketing—as people in the greater New York City area will get to do at a Chapter Lunch next Wednesday—is like listening to Jerry Seinfeld tell a joke, Derek Jeter stroke an opposite-field base hit, or Christina Aguilera
Five easy audience development steps to increasing website traffic by repurposing old articles on Twitter
You have lots of awesome content on your blog. Some of that awesome content hasn’t been seen by people in a long time. This is especially true if you’re not all too keen on SEO like many print publishers that tend
The goal of SEO Campaign Management is to increase visibility, which will increase email conversions and lead to increases in revenue!
If you’re a content creator and produce editorial content that you want Google to find and index, SEO Campaign Management is the single most important skill for making money online, whether you publish a blog,
A tip that may save you money
We have all been paying attention to keywords by now. We focus on such matters on an everyday basis, between writing articles, press releases, tweets and rapid conversion landing pages.
Keywords are gravely important to the success of online publishers and content marketers who use both organic and paid methods
Don’t just pay attention to the email marketing experts – pay attention to the email delivery experts too!
In addition to this here Mequoda blog, there are some hidden gems that I always look to when I’m doing email marketing research. These blogs are actually the blogs of the email service providers (ESP’s) themselves.
Some ESP’s will
A social media team-up
Don’t you love it when the world of social networking gets that much more interesting?
Mashable received a special notification about the press conference held by MySpace and Facebook and announced to the community prior to the big news being released.
Other major players in the search engine realm are losing share
The use of search engines is critical to the success of online publishers for both organic and paid search listings.
Therefore, it’s worth knowing which search engines are being used the most by individuals looking for answers.
Before you start sending email newsletters to your new subscribers, first acquaint them with the content they’ll be receiving
Your job isn’t done once someone has signed up for your email newsletter. Before you start sending them email newsletters, but after you’ve taken their email address, you need to qualify them and then make them happy
Social media should only be a part of your Internet business model if you plan on working it
Every company should have a social media plan, but not every company needs to use social media. The “plan” part of this is to simply determine if using sites like Twitter, Facebook and LinkedIn would be beneficial to
According to a new Nielsen study, women like sharing online video, especially funny or entertaining ones
Apparently, women between 25 and 44 have very similar priorities. We are viewing and sharing digital information in the following categories throughout the day:
The combination of the two will likely improve email campaigns
What makes for a successful email campaign?
Is it the email template you use? The information you provide? What about the combination of editorial and marketing content?
All of these email campaign attributes are valuable, but one not listed may be the most beneficial.
Tips from the pros on how to create social media press releases
Ian Capstick of MediaShift at PBS.org defines a Social Media Press Release as “a single page of web content designed to enable the content to be removed and used on blogs, wikis and other social channels. In practice, social media releases (SMRs) feature multiple
Getting viewers to click on your text ads is easier when you follow these tips
Online advertisements are a topic of discussion these days, not just because of their effectiveness, but also because of changes that are taking place within its industry.
For starters, did you notice that Google recent changed its “Sponsored Links” section of its
The goal of every email campaign is to get your email delivered, opened, read and converted.
Email Copywriting Tip #1 – Delivery – The first step is getting the email delivered. A best practice is to ask them to whitelist you. Of course, you don’t use the word “whitelist” in consumer emails, but do ask
You should be offering content via mobile devices
Do you know the best ways of reaching your core audience? Do you know how they consume your content the most?
If your target audience includes undergraduate college students, then new research can show you how to connect with them.
According to an eMarketer article that discussed findings from the
Bringing back a few goodies to refresh your SEO Copywriting memories
At Mequoda Daily, we’re publishing up to four blogs every day and we know it’s not easy to keep up with everything that’s posted. That’s why for this post, I decided to put together a little recap of some of our most popular SEO Copywriting
Will the new MySpace help users forget the old MySpace
MySpace will now focus on social entertainment for Generation Y. They want to expand to include music, celebrities, movies, television and games that will be available through multiple platforms, including online, mobile devices and offline events.
This has been a long time coming. It’s
Texting Becoming Bigger Part of Business Communications
Melcrum had an excellent blog on Monday about text messaging as a communications channel. Their focus is on internal communications—so Mike Berry, their head of content, worries about “hard-to-reach and non-wired employees, perhaps on production lines, factories or distribution centres”—but there are lessons to be learned for external messaging
A new way Google is working to create a quicker search experience
Ever having difficulty deciding between search results? I know I have experienced this issue.
Google premiered its new Instant Previews this week to better assist searchers. Now, before clicking on a search result, people conducting searches can hover over or click on the magnifying glass
SEO Campaign Management is a low risk, high reward route using freemiums to build email circulation
SEO Campaign Goal – Write landing pages that tell Google to send you lots of traffic for your targeted keywords — the key driver for every online publishing business.
SEO Campaign Management Step #1 – Use our proven method for researching
Bring in more revenue with strong text ads
There is an art to writing text ads. This is so for a couple different reasons.
First, text ads have to align with your content if it’s used in an article. Alignment will make more sense to the readers, and if your content is strong and informative, the alignment
It’s OK to borrow email marketing subject lines when they’re good
The average Internet user is bombarded with dozens if not hundreds of email subject lines every day. Most of us have developed an anti-headline defense and tune out when we sense an email subject line is trying to sell us something.
However, since we are marketers,
Can Blekko take on Google?
Startups have attempted to slay the ruling search engine before. Google isn’t new to this experience, but they have not been dethroned thus far.
Enter Blekko, a new search engine that opened to the public this week.
A few simple press release guidelines for writing better press releases
Oftentimes, a press release is written in a formulaic fashion and before it goes live, we only ask ourselves the basic questions like… are there quotes? Are we pointing them to the page we want? Does it include all the correct contact information? Does it
What companies need to know about a social media strategy
It isn’t news that social media is popular. But what do companies actually know about social media?
Sure, it’s a great way to stay in direct contact with consumers that appreciate your brand. It’s always positive to do so, and since sharing is so popular among social
LinkedIn is getting brands more involved
LinkedIn isn’t just for professionals anymore. The features from the popular social network are adding product and service recommendations to company pages.
The products tab is the real new part of this equation. Brands have a lot of ability to customize this tab so interested parties can get a real sense
