Audience Development Strategy

Tips on getting started with lifecycle email campaign execution Lifecycle email marketing has created a buzz with many businesses looking to provide a better email experience to customers. We first talked about  

Tips on email segmentation, email engagement, and email creation What is the number one reason to segment your email marketing list? According to some older data from eMarketer, the main reason  

If you host an annual event, then you're not only wading in the editorial business, you've also drifted intentionally into the events business. Paid events require a significant amount of  

If you type “event listing websites” into Google, the first result on the page is a Mequoda Daily article. Originally, the article discussed the top eight event listing websites for  

Operators of WordPress blogs can incorporate Facebook functionality with the help of Simple Facebook Connect. This plug-in is beneficial to those without extensive knowledge of coding. Fortunately, it is also customizable,  

Social media is one of the more organic methods for promoting ideas to interested parties. After all, people are on social networks to interact with other people – what can  

Discounts and special offers still draw them in Why do consumers subscribe to emails from a business or nonprofit? eMarketer reported yesterday on a new survey by the firm Chadwick  

Google makes more changes than most publishers realize. If one of the algorithm changes impacts a website, publishers are apt to realize. It’s still important to keep an eye out  

A new report from Pew Research Center shares interesting data on search engine use The Google consumer surveys revenue stream might be one reason publishers want to increase the amount of  

From audience development with search engine optimization, to email marketing and social media, Google displays relevancy Getting found online is important. Fortunately, search engines have made the process much easier. And