Audience Development Strategy

Lessons Learned From UK Publishers Study The recent UK Publishing Email Benchmarking Survey conducted by Adestra shows some interesting results, according to a post on InPublishing by Henry Hyder-Smith. He  

We've recently installed a "fan gate" or "like gate" application on that Facebook Fan page you just visited. A fan gate is used to entice people to like your page.  

Faster than a speeding bullet…Capturing prospects in a single bound - It’s LinkedIn! Yes, LinkedIn—today’s best friend and rainmaker in media sales. With its plethora of users and information, it’s  

What do you look for on LinkedIn? When finding professionals with interesting backgrounds and skill sets, do you go beyond the marketing buzzwords and look for the ideas they have  

Professionals scouring LinkedIn are granted an interesting opportunity: the chance to network and make new business connections. Most of those doing so are attempting to better their careers, and thus,  

If you’re a regular Mequoda Daily reader, you already know that attaining (and holding) a high Google ranking isn’t easy. Of course, the Mequoda system gives you an edge in  

Montes de Oca Delivers on Social Media Insights True or false, asked Wendy Montes de Oca, best-selling author of Content is Cash: Leveraging Great Content and the Web for Increased Traffic,  

2011 saw record numbers for email marketing campaigns Some online business professionals may be surprised that email marketing is on the successful path it’s currently on. Some thought that other online  

Email campaigns fall into an interesting category for online publishers. On one hand, it focuses on great quality content and intriguing headlines, which is familiar to successful publishers. On the  

One of the most memorable Mequoda Summit sessions I recall attending was in Napa Valley. The session was 41 Ways to Build Email Circulation, and I, like many of the