VRM Media, a B2B publisher in the health food and diet industries, has recently acquired Fitness Trainer magazine, according to Folio.
Category: Digital Publishing Trends
We have seen the popularity of the iPad and similar tablet devices within their infancy. We’ve also seen the mobile device market explode. These trends will continue to evolve. In order to utilize the popularity behind these technological advances, it’s important to know who and what you’re really developing your magazine for. Our Digital Publishing Trends posts capture what’s happening in the digital publishing world.
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The weekend magazine USA Weekend, which is a title from Gannett, will be shutting down as of December 28th, reports Folio.
It’s important to know how display ads perform if you develop them for your digital marketing presence. Which size is the best for desktop users, and which is the best for mobile users? A new article from eMarketer touches on this topic.
Digital marketers are constantly trying to get the most from their digital ads. Some recent data from Google is a little disheartening to those relying on them, though.
In case you missed this news, Adobe recently announced that its Digital Publishing Suite will no longer include Single Edition. Those who currently have the service will be able to use it until May 1, 2015, when the service becomes unavailable.
Yahoo is growing in the world of mobile advertising, according to new data from eMarketer.
We’ve certainly discussed the process of digital publishers using apps to share and sell magazine content. Of course, this isn’t the only way digital publishers can use apps to their benefit.
We love it when digital properties become successful enough to launch print magazines. It shows the power of digital, and the benefit of utilizing multiplatform strategies.
In the process of becoming bigger in multiplatform publishing, Time Inc. has put effort into building cross-platform collaborations.
Inc. is experiencing growth that most magazines aren’t, and that includes some of the major magazine publishers.
Vox Media has just received more funding, bringing the company’s total funding to $107.6 million.
Did you know that FIPP, the worldwide magazine media association, has launched a new website? Let’s take a look at this new website.
Another print magazine is launching after finding success in another medium. The Eat This, Not That! franchise, which originally started at Rodale as part of Men’s Health magazine, is becoming a new print magazine as owner David Zinczenko and Meredith struck a partnership deal.
Content marketing is an activity that nonprofits are engaging with in growing numbers. Are nonprofits using content marketing in the same ways that digital publishers have used content marketing? Let’s take a look at a recent article from eMarketer to answer this question.
There is a lot of interest surrounding Hearst. Beyond the magazine brands we all recognize so well from the corporation (like Cosmopolitan), there are many other entities that make Hearst special. Some look at its presence in television to see this, while others look towards health care and financial services.
The consumption of digital magazines is growing in Canada, according to The Print Measurement Bureau.
According to Boston Business Journal, Harvard Law School’s Center on the Legal Profession has launched a new digital magazine that’s different than the rest.
The New York Times is at it again, this time hiring a new editor in order to evolve with the changing times.
Have you noticed that time spent is becoming a more significant metric to digital publishers and digital advertisers alike? It’s understandable that this is happening because time spent on web pages and within websites shows the level of engagement from users.
Oakwood Asia Pacific has launched a new digital magazine that may have originally been considered as a print publication, reports Talking New Media.
Are digital magazines more valuable as newsstand sales drop? It seems there’s an opportunity for digital publishers, especially when print issues are falling.
One can imagine that magazines and Instagram go well together due to the connection with visualization. Great magazines have great imagery, and Instagram is all about sharing images.
When you consider the reach of magazines on social media, recent data shows that the magazines from Time Inc. come out on top.
Digital publishers have been able to use Adobe’s Single Edition for of Digital Publishing Suite as part of their Creative Cloud subscription. This option will not be a possibility going forward.
The Amazon Fire tablet might be getting some more attention soon, as The Washington Post has released a new exclusive tablet app.
Is native advertising important to your publication? Native advertising comes with a various amount of value, and that is spurring an increase in spending on native advertising, and predictions of continued growth to come.
WSJ. magazine released its fourth annual “Innovators” issue this November, which honors individuals who have significant influence in their respective field.
Condé Nast has partnered with GroupM for digital advertising, reports Folio. The deal, according to the article from Folio, “guarantees 100 percent viewability of digital display and video ads across Condé’s brand sites and video channels.”
Twitter is an influencing agent, there’s no doubt about that. We’ve seen numerous digital publishers use the social platform as a main audience development tool, and now DB5 is releasing data on how Twitter helps retailing during the holiday season.
Multiplatform expansion is a wonderful opportunity for publishers who are able to build a comprehensive audience. We’ve seen the process start as digital publications and move to print magazines, or for completely digital entities to start offering physical products.
Major publishers have an opportunity to supply other businesses with services. This is a great way to develop a new revenue stream and Forbes is the latest publisher to offer a new service to business clients.
Another major magazine is shaking up its staff, and it seems that the move may be to get more closely aligned with the evolving digital aspect of the publication.
The Association of Magazine Media (MPA) has released a report on social media activity, reports Talking New Media.
Digital marketers have a lot of technical resources to help them collect and utilize data, but which technology is most valuable?
We always keep an eye on the major publishers to see how they approach the digital environment. Meredith is continuing to make moves as it has acquired a new website.
Are you surprised at how quickly the adoption of programmatic advertising is moving? eMarketer is reporting on a survey conducted by Chango. According to the article, out of marketers in North America and the UK, 75% are already using programmatic ads. 18% of that includes marketers who have been using programmatic advertising for more than
It’s being reported by Ad Age that the editor-in-chief and publisher of the New York Times Magazine are visiting CMOs and agency execs to share the news that the Sunday edition is getting major attention.
As a publicly traded entity, Twitter has a significant reason to build its user group, which includes turning casual visitors into registered users.
With the holiday shopping season coming upon us quickly, some digital publishers will be looking for ways to cash in on Black Friday and throughout the entire holiday season.
I remember when media companies and digital publishers were in the process of launching their first apps. A lot has changed since those days, even though they aren’t too far gone, and companies are releasing new version of apps, changing digital publishing platforms, and figuring out the best ways of reaching their audiences through what
Digital archives are a great friend to digital publishers. Releasing archives digitally allows for publishers to create a new revenue stream while audience members bask in the glory of so much content.
YouTube and The New York Times, two major digital publishers, have new updated apps for its audiences. Talking New Media has the story on these updates.
We find the launch of new paywalls a newsworthy event because it allows us to look at what digital publishers are doing to create revenue streams. Since strategies on paywalls vary, let’s take a look at the new approach presented by The New Yorker.
Anyone who follows social media closely has seen spikes in activity based on certain events. A new study has taken a look at this.
Aggregage is a digital media company looking to get involved with the B2B industry, and target B2B publishers in the process.
The Economist is making more moves, and this time it’s bringing a new app for iPhones and Android devices.
Penton’s Aviation Week is testing a new change for Aviation Week & Space Technology. The two will be offered together in a new multiplatform subscription model with enhanced content.
So many pundits like to talk about the value of email every year. Each year when this happens, someone writes about the death of email and how it’s not going to be a valuable source of communication going forward. Each year this happens, it seems that the hype is unwarranted.
Talking New Media has realized recently that its desktop traffic is high than its mobile traffic. Not all publishers experience this same result, as mobile is often responsible for high traffic numbers, depending on the target audience and the effectiveness of a brand’s mobile website.
Kiplinger Agriculture Letter has been around since the late 1920s. The bi-weekly newsletter is now owned by Farm Journal Media.