Multiplatform Publishing Strategy posts focus on how publishers successfully distribute and monetize their content across multiple platforms, including memberships, events, clubs and sponsorships.
Apple’s iBook announcement last week has the industry buzzing. Their iBooks Author software gives anyone the power to quickly create a well designed and media-rich iPad-ready book. If you’re thinking of using the platform to distribute eBooks (paid or free), now is the time to test out the iBook creation process to get a real
Laura Lieblein, EDM Publications, Bry-sur-Marne, France
SIPA: What was your first job out of college and how did you get into this business?
LAURA: My first job out of college was working with an Italian theater company for five years. I had studied Italian Lit at school and acting in NYC. I married both interests.
What do advertisers want that you can provide?
Having a website that generates a significant amount of website traffic is ideal, however it’s not always at the top of priorities for online advertisers. Niche publishers who have smaller audiences may still be highly sought for advertising purposes if they have a devout audience.
On Niche Publishers and Mobile Audiences
It started last year when younger acquaintances started texting me instead of emailing. And now this “trend” includes some similar-aged friends. I write this because I was re-reading an article from the summer on The Specialist Media Site in the U.K. titled How Niche Publishers Can Reach a Mobile Audience
Tablet and e-reader ownership rises dramatically
Now we know what presents everyone was buying over the holidays—for family and themselves. Tablet and e-reader ownership almost doubled in the last month. And now, amazingly, 1 out of every 4 Americans has one of these devices, according to a new study released yesterday from the Pew Research Center’s
Researching content for your articles can be a time consuming process. Your editors can spend hours looking for the right photo, external source, and other content to enrich their posts. Rather than hire assistants to lurk over the shoulder of your editors, you could try Zemanta.
R.D. Whitney, Chief Operating Officer of the Institute of Finance and Management, Greenhaven Partners, Greenwich, Conn.
SIPA: What was your first job out of college and how did you get into this business?
R.D.: In college I took a volunteer internship at IDG, and that helped me get my first job in the information industry at
The Mequoda Summit West 2012 will be a popular destination for online publishers this coming April.
Those in attendance will be Mequoda alumni who have attended past events and are running a digital content marketing system. Their goals of creating content, community and commerce through digital content marketing have set them apart from many other
Components that help online publishers maximize customer relationships
Through the use of multiple technology partners, online publishers have the ability to organize their customer relationships. Due to its nature, a customer experience management system is as strong as the sum of its parts, which can increase the efficiency of an online business by automating numerous processes.
Small Gatherings Present Large Opportunities
On the Huffington Post site yesterday, Zach Carter wrote about the decision of Sen. Marco Rubio (R – Fla.) to withdraw his support from the proposed SOPA and PIPA bills. Rubio, one of the first senators to support the bills in the spring, posted his ultra-serious statement about not understanding the
The digital landscape presents an interesting predicament for online business owners. Not only do employees have to be trained in new techniques for maximizing website traffic, the process for interacting with customers needs to be addressed.
This doesn’t only involve how employees should respond to social media messages from customers, it also refers to backend
Studies Support Workplace Conclusions From BPS
What’s great about the British Psychological Society is that their postings and opinions are based on actual studies. So when I reported on brainstorming from a study on that site a couple months ago—that it may be better to let people think of ideas on their own before coming together—it
A personal video recording studio isn’t as expensive as it once was.
With online video popularity growing at a faster rate than television ever experienced, media companies are enhancing their content by providing their audiences with video.
Some companies who already have video content created are simply repurposing this content on the web. Other companies are
5 actions for creating engagement discussed at Bootcamp
Online publishers and content marketers are taking numerous strides to share their engaging content.
A few of these will be discussed during our Digital Content Marketing Bootcamp in New York City on January 24th. This one-day intensive is designed to help online publishers and content marketers start, run
Small Businesses Try Big New Strategies
The website Little Independent in Chicago describes itself as an an online marketplace for sale items from independent retail stores. I came across it in an article in The New York Times Sunday about what chances, if any, the “little guy” stands against big retailers like Amazon and Walmart. Lesley
Your day can get bogged down by the repetitive task of manually typing the same blocks of text into your browser, whether it’s a blog comment signature, a bio, a mini-press release, or something else. The amount of time you spend on these tasks can add up to be hours by the end of the
SIPAwards Brings New Profile to Respected Program
Usually in this space on Mondays you’ll read profiles of SIPA members across the globe. But for today’s Martin Luther King Jr. Holiday in the U.S., we want to present a profile of a different sort. The SIPAwards represents another element of a new era for the association, where
Legacy magazine publishers have the opportunity to develop a multi-platform strategy in 2012, which can lead to success.
Publishers with a background in print and a bulk of content are prime candidates for the world of digital, where they can create digital magazine replicas and digital magazine replica plus editions while using the Internet to
BrainSlam Session Produces Rapport, New Ideas
The SIPA Marketing Conference took place a month ago, but many sessions still resonate. One in particular, the BrainSlam, took that normally dormant after-lunch session and turned it into a strong, team-building exercise. Roundtables took on an industry question and deliberated for about 40 minutes to come up with solutions.
What is the top of your audience pyramid?
At the bottom you obviously have your website, and the casual one-time visitors that land on it.
Above them you have subscribing members; those people who have found alignment with the topics you cover and the interests in their lives.
Tailoring Your Message to the Medium
A few weeks ago, National Public Radio gave its standout comedy quiz show, “Wait Wait Don’t Tell Me” a shot at the big-time: a Friday night slot on BBC America television. I’m a huge fan of the Saturday morning show, now in its 14th year, which features a recap of
Google Adwords might still be the best platform for generating traffic to your website, but there are several other growing ad networks with very niche communities that you might want to start checking out. The downfall to Google Adwords is that you’re really relying on keywords and geographic location in terms of how specific you
We’re all familiar with the aphorism, “Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for the rest of his life.” That’s what we do at Mequoda.
Ok, maybe we don’t have any fishing poles. And we’re not entirely comfortable with taking the fish
Tim Baskerville, Principal, Media Service Group, West Hills, Cailf.
SIPA: What was your first job out of college and how did you get into this business?
TIM: As a senior in high school, I decided I wanted a career in broadcast journalism. Every week I’d call up the woman at CBS in Hollywood who managed editorial assistants,
SIPA’s New Website Ushers in New Era
It’s up and running! Can there be four better words in today’s highly virtualized culture than those? SIPA’s sparkling new, just out-of-the-box website went live a few days before Christmas like any proper gift should. And it is functioning so smoothly that we’ve tossed out the receipt! So we
The Digital Content Marketing Bootcamp is set to kick off 2012 with a step-by-step checklist for online publishers launching, relaunching or prioritizing their online business.
This 49 step tried and true marketing and distribution plan helps online publishers stay focused in a constantly evolving digital landscape.
Tips from a Leading Author
“Work on a computer that is disconnected from the Internet.” This is number seven on much-honored English author Zadie Smith’s 10 rules for writers. (Time magazine included her wonderful novel, White Teeth, in its TIME 100 Best English-language Novels from 1923 to 2005.) I don’t think she wants us harking back
Trends to Watch for in 2012
Here are some predictions of trends for 2012 from editors at Nieman Journalism Lab – followed by some from our members.
Discover the content models being used by top publishers online when you download this new free report from Mequoda Group
11 Tips from SIPA’s Recent Marketing Conference
Check out these 11 tips from the Marketing Conference compiled by Greg Krehbiel of Kiplinger Washington Editors. Greg served as the Conference co-chair along with Heather Farley of Access Intelligence. SIPA thanks them for their hard work and success.
Vida y Salud announces the launch of its quarterly print magazine
In a time when many print publishers are looking to make the transformation to digital, some online publishers are doing the opposite.
Carl Kravetz, publisher of VidaySalud.com, recently discussed the upcoming launch of Vida y Salud, a new quarterly print magazine for the Hispanic community.
Do you want your business to grow? Do you feel the market can allow for this to happen?
Before venturing into new territories, publishers need to have a game plan. For instance, if an online publisher wants to create physical products, they need to understand their market and competition. Similarly, legacy publishers need to have a
How productive are your products from a multi-platform strategy?
I am not just referring to how each sells individually…I’m talking about their overall productivity.
For instance, think about one of your physical content products. If it’s a magazine, you’re likely selling advertising space. If you’re selling DVDs, they are probably going direct to consumer. Is
A Look Back at Some SIPAlert Daily Highlights
Here are some best-of SIPAlert Daily moments from the year:
1. A quote from Steve Jobs: Innovation distinguishes between a leader and a follower. If you are involved in a growing industry, think of ways to become more efficient; more customer friendly; and easier to do business with. If
Best Lines From the Member Profiles
We are very appreciative of the many members who took the time to fill out the member profiles this year. They did a great job and it’s something we truly could not do on our own. In tribute to them, here’s a list of 11 of the best lines of
That’s why your 2012 digital marketing strategies should reflect the realization that every action your business takes is now public. If you were careless in a customer care email, or a sales representative was pushy, these are all things that can get put on blast on blogs and social networks; Sometimes by celebrities, authors
We Wish You a Merry Christmas and a…um…(sorry, incoming tweet)
So Sunday is Christmas and Monday is Boxing Day. It’s a time when…
Umm, excuse me, let me just answer this one text.
It’s a time when families and friends come together and…
Ahh, one second, I need to respond to this tweet.
So where was I? Right.? …when families
If your organization is like Interweave, busily determining how much of your audience is using tablet devices, what will you do with that knowledge in 2012?
If you expect to turn your best content into digital products, you will need to plan accordingly. This of course means taking into account the products that will be
Analyzing the Dynamics of Decision-Making
If Thinking, Fast and Slow is anything like the review I just read in Sunday’s Washington Post, author Daniel Kahneman should be a marketing rock star and anyone depending on people’s decision-making should read this book. Reviewer Christopher Shea writes that Kahneman “wants to help us mend our fuzzy thinking and
Cashing in on the Print-to-Digital Transition
We’re definitely seeing much more of the Web-first, print-second mentality and the success it can bring. The latest example came at the SIPA Marketing Conference in Miami earlier this month where Rob Ransom, CEO of Bongarde Media, presented a case study of his company’s switch from a print-to-digital mindset. Bongarde
Monika Stasik, Head of Marketing, PMR, Cracow, Poland
SIPA: What was your first job out of college and how did you get into this business?
MONIKA: During my studies, I was working as deputy chief editor in a students’ magazine. This experience prepared me for my first job in Wolters Kluwer. For seven years, I was
Digital publishers and online business owners: think about how your role has changed since you’ve transformed from print to digital.
I’m sure your skills have remained, and perhaps grown stronger through trial and error and learning from others.
Retail partners are the key to selling more of your products in different locations. From the Apple store, to Barnes & Noble and now the Amazon Newsstand, there are plenty of options for your audience members to find your content.
With the Kindle Fire quickly becoming one of the top contenders next to the iPad,
Your content marketing system requires different types of content at launch than post launch
Prior to launch, all of the following types of content should be loaded so your system can hit the market as a comprehensive, informative online business that is optimized for search engines and is social media friendly.
This clip from our Digital Native Survey incorporates answers to two questions about consuming information and communicating. The first question is: “How do you get your news the most?”
It’s interesting to see how many Digital Natives turn to the Internet for their news, instead of watching it on TV. According to the results, it seems
Industries that change rapidly, or grow suddenly, are often areas of great consideration. Business owners want to take advantage of the industry’s positive opportunities while they have the best chance to do so.
However, in the case of digital publishing, the evolutionary uncertainty coupled with such a new industry puts even more questions in the
Establishing a blog-centric URL structure creates a home for your content and establishes your content marketing system in a manner that is subscriber-centric as you’re actively asking visitors to subscribe to your email updates, social networks and RSS feed.
From the beginning, blogs have been platforms for social interaction and content sharing. These same principles
Lessons for Hiring New Sales People
Hire schoolteachers as sales people? Yes, said Dan Oswald, CEO of Fortis Business Media, speaking on Friday’s CEO Panel at the SIPA Marketing Conference in Miami. His vice president of sales has found good success hiring teachers. “They’re hungry, driven, haven’t made a lot of money, are good on the
Rachel Yeomans, Marketing Director, Social Media, Astek, Chicago
SIPA: What was your first job out of college and how did you get into this business?
RACHEL: I graduated in Journalism with a concentration in magazines. When I graduated, the journalism industry was already somewhat difficult to enter into. I received a lead from a college friend
The Internet offers so many opportunities to legacy publishers.
Theoretically, they could spend time content marketing, building links, optimizing their website for search, building online partnerships, syndicating content, using paid and organic marketing, utilizing retail and affiliate networks, engaging in social media or developing online advertising revenue. And those aren’t even all the possible activities
