Multiplatform Publishing Strategy posts focus on how publishers successfully distribute and monetize their content across multiple platforms, including memberships, events, clubs and sponsorships.
The most successful subscription websites recognize the demographics that use their site the most. This way appropriate content targeting and marketing efforts can be made with alignment. Today we’re looking at subscription publishers that are targeting younger demographics, and the kinds of responses they are receiving.
If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.
Digital publishing has evolved to new heights with the help of partnerships and acquisitions that lead to new offerings, opportunities, and audience exposure.
Mequoda is a little unusual as an organization, people tend to feel puzzled about us. Are we a consultancy? Are we a developer? Most often this confusion becomes apparent when we meet one of two types of clients, described below.
Audience development through social media and search have been constantly evolving, which includes the increase or decrease in popularity for a variety of platforms. Today we’re visiting news stories that consider the relevance of social platforms for building audiences, and the areas of search engines that are leading publishers to more aligned traffic and, in
Today we’re looking at three multiplatform publishers that have taken to the strategy of recycling and repurposing content to build larger audiences.
Stop wasting your money on unprofitable marketing channels
Losing subscribers without gaining new ones is a universal fear for any subscription-based organization, and rightly so. When a decrease in active subscribers leads to an overall decline in revenue, publishers may find themselves facing uncertainty about the staying power of their product, or worse: the future of
We’re seeing another growth in subscription website interest as Facebook makes it harder for publishers to reach their audiences and manage relationships.
The digital magazine landscape continues to grow as more brands turn focus toward digital magazines. Today we’re looking at Apple, which is taking efforts to engage with digital magazine content more, and Robb Report, which has launched a new digital magazine.
Google’s relationship with content publishers has the opportunity to become stronger with the search giant’s introduction of Subscribe with Google.
“Frugality includes all the other virtues.”
Old Cicero certainly knew what he was talking about. That’s why I wanted to remind you that your chance to exercise frugality in attending our Multiplatform Publishing Strategy program ends at midnight this Thursday, March 31. You’ll save $200.
Your website typically includes dozens of components or subsystems. For a legacy business, many of these components already exist and must be integrated into a larger system that consolidates all content, customer information and marketing programs into a single platform where data is shared in real time. We call this a customer experience management system
B2B subscription sales are beyond the age of phone sales and the most successful subscription marketers we know are selling them online through effective pricing and copywriting strategies
Arthur C. Clark, a futurist, writer, inventor and philosopher said, “Any sufficiently advanced technology is indistinguishable from magic.” And that’s exactly how some publishers look at us when we
An organization needs to meet its audience where it exists to survive as a multiplatform publisher, and changing with the times is what allows some publishers to stay relevant and profitable when many around are unable to do so.
There is no excerpt because this is a protected post.
Spend two days with us, and you could become our next success story.
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If you’re a magazine publisher in the digital age, you’re certainly savvy enough to succeed. And perhaps you’re satisfied with your revenue and business growth as they are.
But do you know the secrets to boosting revenues by as much as 20% over the
Some subscription publishers have been working on the design and functionality of their websites and services for years, in hopes of creating products that go above and beyond the competition.
Digital magazine publishers will accept opportunities when they see a value in future or immediate gains. Today we’re looking at publishers who are forging ahead with new initiatives, from acquiring new companies and products, to trying new revenue strategies.
One thing we’ve noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household name, a ton of charisma or a rampant following on social media.
If you are a legacy print-only magazine publisher, not understanding multiplatform publishing strategy – the future spells doom for your magazine and your publishing career.
Did you know that most media executives don’t attend best practice workshops regularly, or take part in networking and peer groups?
They are the MVPs of their teams, but unlike star athletes,
Publishers select a variety of audience development strategies depending on their market, the skills of their staff, and their content. Today we’re looking at news on referral traffic, pertaining to Google and Facebook, two major audience development partners.
The most successful multiplatform publishers are open to experimenting with a variety of channels to find the most-effective ways of reaching and building audiences. Today we’re looking at publishers and brands that are continuing this journey of platform evolution.
All you need is a seat at the Intensive and the discipline to execute our strategies
In a little over two months, you could be starting a new path to subscription marketing and publishing success. But only if you hurry and register for the Mequoda Subscription Marketing & Publishing Intensive. If you register today, you can still save $300
Subscription website growth in the digital publishing industry continues as major publishers see increased results and added attention to their cause of increasing subscriber numbers.
Digital magazine publishers are grabbing ahold of the opportunities in front of them as technology evolves. Today we’re looking at news of these focuses and the continued interest in data solutions.
The best audience development news highlights new strategies or results on driving more traffic from new audiences. These also involve changes that take place through prominent audience development channels, like Google’s search engine. Today we’re highlighting both of these, including a media company dedicating more attention to referral traffic, and the most recent changes coming
Learn how to increase your subscription revenues while riding the duck boats, or taking in a show, shopping in Quincy Market, and eating at world-class restaurants in Boston, Massachusetts.
Spring is one of the most beautiful times of the year in the historic city of Boston Massachusetts. It’s after all the snow is gone, and the city is
The multiplatform and digital publishing industry experiences a lot of professionals on the move due to the high level of change that exists consistently within it.
Join the hundreds of publishers who have dramatically increased subscription revenue and profits using the Mequoda Method
Your opportunity to learn the strategies that are guaranteed to increase your subscription publishing revenues has just arrived.
It’s time to register for our Subscription Marketing & Publishing Intensive – the only event where you can learn proven, tested techniques and strategies for subscription
Publishing websites have experienced significant changes over the years as subscription websites have evolved along with technology. Digital publishers making strides to provide the best website to their audience keep their eyes to what’s working and the opportunities that become available.
Savvy multiplatform publishers keep an eye out for ways to optimize their audience development strategy when new opportunities arise. Today we’re sharing news on publishers who are adding new elements to their audience development strategies for greater success in the digital publishing landscape.
Digital publishers continue to take steps into new territory for developing content platforms and revenue streams. Others look to changes that are merely tweaks to optimize current programs. Today we have news on publishers taking each route.
Digital publishers will continue to establish and evolve their membership websites as products, tools, and software options lead to successful revenue streams. Today we’re visiting publishers who have made new advances in their subscription offerings recently.
Successful digital publishers are taking the opportunities around them for the betterment of their publications and websites. Today we’re looking at organizations that are using website technology to advance their content towards more revenue.
We begin with The Huffington Post, which has shuttered one of its audience development tools to focus on other ones. MediaPost reports, “The Huffington Post announced it would discontinue its Contributors Platform, launched in 2005.”
Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it’s all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer to it, we’ve been doing it since publishers started selling ads on paper, and it’s come into vogue over the past few years now that ad dollars
Multiplatform publishers continue to reinvent and reenvision their organizations. Today we’re visiting stories from such publishers who are focusing on changes to usher in new opportunities.
Many changes come to publishing websites. Some of these changes include more diverse ways of generating revenue while others focus on new plans for building bigger audiences and driving more traffic. Today we’re looking at publishers who are evolving their websites for the future.
It’s not surprising to see some changes taking place for the digital publishers at Hearst, as it makes Rodale part of its own. However, that’s not the only news of new hires coming from the digital publishing industry. Todays news touches on some key hires at major publications.
Content publishers using social media for distributing information want the most for their time and effort. We have seen Google and Facebook turn attention to publishers by offering article formats for better engagement.
A 2018 resolution for most multiplatform publishers is to increase unique users, overall traffic, and revenue this year.
Publishers are seeing how launching a subscription website is a great way to expand revenue streams. We’ve known that for years and we love seeing these launches continue.
Our top-read digital magazine publishing posts of last year showcase ways you can start a digital magazine from scratch and how to ensure it’s success
We’ve studied digital magazine publishing efforts and found what works. These reader-favorite posts from the past year help publishers approach the business with confidence. There is advice on starting your magazine
Last year ended with a major push by digital publishers to position themselves differently in the digital landscape. Some acquired companies that make them relevant to a broader audience, while others changed strategies, hired new talented, or adopted new technology.
Our top-read audience development posts of 2017 give valuable insight into email and copywriting best practice methods.
We’ve put together our most-read audience development posts from 2017 on the Mequoda Daily. These posts included advice on how to design and send better email newsletters and how to improve your social media optimization skills for better audience
Using video for audience development is more commonplace for major publishers today and this is leading to big audience gains. Today we’re visiting stories on two major publishers and how video has helped their audience development and marketing options. We also look at important news from Facebook.
Our top-read multiplatform publishing posts of last year talk about creating strategies to increase revenue and value for everyone involved.
Multiplatform publishing strategies were a hot topic in 2017, and for good reason. Publishers are always looking for unique ways to increase revenue, and our top-read posts from last year include comprehensive information about each
Digital publishers have had a busy year and it has been one for the record books. There have been a variety of acquisitions and mergers, even beyond the major deals of Meredith Corp. buying Time Inc. and Disney acquiring Fox’s assets.
The evolution of audience development comes through the evolution of online tools, social networks and communities.
Today we’re looking at some recent news for audience development, including a set of standards being shared by the Media Rating Council (MRC).
Multiplatform publishing companies that have made the digital landscape their home are able to experience advantages that other traditional publishers have not. Doing this, however, requires having the right people with the right places. Today we’re reporting on hires, promotions, and department focus for some digital publishers.
