Few things destroy the credibility of a landing page sales letter more quickly and effectively than content that’s out of date.
How can you expect the prospect to take your message seriously if you’re not even interested enough in the content to keep it current?
It’s also important to remember that some of your potential customers may
Why do all the top websites seem to use the same four colors?
There is a really good reason—one that can affect your membership website success if you don’t follow their lead. If you take a close look at the most visited sites on the Internet, you’ll see an interesting phenomenon. Almost all use the same
VanityFair.com caught our attention because of a comment by Jason Oliver Nixon on Women’s Wear Daily that VanityFair.com got 1,000 new print subscribers on the first day that the site posted the magazine’s cover. We immediately asked Terri Edmonston to do a website design review of VanityFair.com to ascertain what they were doing so well
For decades, direct marketers have been using personalization to increase direct mail response rates. When you send out a laser-printed sales letter with the prospect’s name in it, you gain his or her attention.
In a recent Mequoda Daily landing page review, expert copywriter and contributing editor Bob Bly points out that personalization works equally well
Discover how one savvy Internet marketing professional increased her targeted website traffic beyond her wildest dreams and generated 252,978 new email newsletter subscribers worth more than $3 million. Learn the simple steps she took to get on TV and drive targeted website traffic to her niche media website.
f a landing page is comfortable and easy to read, your prospects are more likely to keep reading and respond to your sales message. Much of this is the responsibility of the copywriter, whose job it is to keep the message flowing in interesting and easily assimilated (bite-sized) chunks, but there are other factors that
Terri Edmonston, a Mequoda Daily contributing editor, recently did a website design review of Investors.com, the online edition of Investor’s Business Daily. Terri pointed out numerous website design tips we can all learn from. First we’ll provide a little background on the website, then we’ll list three website design tips Terri offers in her review.
It wasn’t long ago that Mequoda Daily contributing editor and copywriter John Clausen reviewed the landing page for the Internet Marketing Center, a very long and very well done sales letter developed by late Internet marketing guru Corey Rudl. When John had heard of Rudl’s tragic death in an automobile racing accident, he figured he’d
Writing effective landing page copy that increases conversion rates is a technique every Internet marketer aims to master. We understand that there are hundreds of variations available and that the only way to truly discover what works is to test, test, test. But we must remember that there are a few solid copy principles that
Welcome to the new Mequoda Daily – a merger of the Mequoda Café Daily, Mequoda Research Update and Mequoda Media Advisor.
In an effort to take our own advice, we’ve reset our email contact frequency to provide you with one short, easy-to-read tip every weekday under the Mequoda Daily nameplate. Our research says you’ll think the
Internet marketing professionals, users, email services providers and Internet service providers are all winners with AOL and Yahoo!’s plan to provide legitimate email senders a premium delivery email plan that guarantees their mail makes it to the inbox.
Slow-Loading Pages Will Cause Losses in the Number of Readers, Page Views and Advertising Impressions, and, as a Result, Losses in Revenue
Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will be difficult for users
Unity is a not-for-profit organization based on the teachings of Jesus and the healing power of prayer. Their world headquarters in Unity Village, Missouri, provide a tranquil atmosphere for quiet meditation and a place for all people, regardless of faith or nationality, to worship.
What both types of CEOs have in common is the need for someone to execute their Internet marketing strategy on a day-to-day basis. Enter the Internet Marketing System General Manager and Publisher of your Mequoda Internet Hub.
Discover the simple, keyword-driven Internet Strategy that hundreds of savvy authors, publishers and other information marketers are using to transform their books, magazines or newsletters into multi-million dollar niche media empires.
Keyword Marketing Clusters (groups of similar phrases used by people to search for information on the Web about a particular topic) are a driving force
Mequoda Group announced today that Atkins.com and Better Homes & Gardens (BHG.com) tied for the highest score in the 2006 Mequoda Media Website Design Awards, each earning a 3.86 grade “A” rating on the Mequoda Scorecard.
During 2005, our intrepid research team put the Mequoda Website Design Scorecard to work by using it to perform expert reviews of 48 media websites. With a high score of 3.86 (a tie between Atkins.com and Better Homes & Gardens (BHG.com) and a low score of 1.57, the scoring system validated its ability to help
Content Webification is Determined by a Website’s Functionality in Two Areas: Promotion: How Easy is it to Find the Material? Implementation: How Easy is it to Use the Material?
Publishing on the Internet is different from publishing a book, magazine or newspaper. And it’s different from presenting content/products on TV, at a live event or in
Website Success Depends Largely on Providing an Incentive—i.e., a Free Email Newsletter—to Encourage Visitor Registration and an Email Address.
The Mequoda criteria for community building expect visitors to feel enthusiastic and loyal to the site. Are they inspired with feelings of belonging and encouraged to contribute?
Websites that encourage a feeling of belonging among users, that offer mechanisms for being involved in the site and that motivate them to become involved are good at community
While Persistent Navigation is Now Rather Common, Site Owners Mustn’t Become Complacent. Users Must be Crystal Clear About Where They Are, Where They Can Go and How they Can Get Back to Somewhere They’ve Been.
Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but
User Task Depth is a Critical Step that a Website Owner Must Succeed In—If a User Can’t Accomplish a Simple Task on Your Website, the Frustrated User Will Give Up and the Sale is Lost.
A user commonly will want to complete just five or six tasks on a website and those tasks account for 80
Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will be difficult for users to find what they’re looking for, difficult for you to get users to do what you want them to do and
Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will be difficult for users to find what they’re looking for, difficult for you to get users to do what you want them to do and
Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will be difficult for users to find what they’re looking for, difficult for you to get users to do what you want them to do and
Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will be difficult for users to find what they’re looking for, difficult for you to get users to do what you want them to do and
I have been involved in Internet marketing and publishing since 1995, when I was running an agency called Blue Dolphin Direct—primarily a print direct marketing and editorial consulting firm for a variety of magazine and newsletter clients. It was during that time when the folks at Computerworld had the revolutionary idea that we could sell
What criteria would four of America’s most successful copywriters use to create better sales letter landing pages? And how would 26 landing pages from a variety of large and small publishers and authors hold up under their intense scrutiny?
Over the past 12 months, John Clausen, Peter A. Schaible, Robert W. Bly and Peter J. Fogel
After years of using light copy landing pages to sell subscriptions, one health newsletter publisher increases his landing page conversion rate by 31 percent with a long copy sales letter landing page.
As PPC advertising costs continue to increase, more and more savvy publishers and authors turn to Name Squeeze eCommerce Conversion Architecture to hold onto PPC profits and keep PPC as a cornerstone of their 2006 Internet Marketing Strategy.
Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will be difficult for users to find what they’re looking for, difficult for you to get users to do what you want them to do and
How’s your Internet Publishing Strategy doing? Fifteen years after Tim Berners-Lee invented the World Wide Web, most publishers are still struggling to cope with a permission marketing world where consumers have all the power.
If you’ve made the shift, congratulations and welcome to the brave new world of niche media empires, media agnostic publishing and user-centric
When it comes to website publishing, some publishers have a clear strategy and others are still confused. But all website owners can increase conversions and improve the user experience. The solution lies in the Mequoda Website Network—the all-important centerpiece of the Mequoda Marketing System—which defines and determines the organizational architecture required for a 21st Century
In a Mequoda media enterprise, the commonality is not the platform; rather, it is the expertise in, knowledge of and in-depth perspective about the subject at hand. And those capabilities can, and should, expand across several different kinds of media that are marketed to targeted, qualified prospects and distributed from a master production operation.
Strategic management treats the enterprise as an information producer, and employees are valued for their creativity. Conversely, command-and-control management (your father’s management) treats the enterprise as a machine, with employees viewed as replaceable parts.
The Mequoda System™ is an internet business model comprised of seven organizational habits
The Mequoda System is a collection of media management behaviors that when operated as a repeating cycle, create an audience-driven, continuous improvement media management system. To discover and document the Mequoda System, the Mequoda Research Team has studied the management strategies and habits
The seven organizational habits of the Mequoda System, institutionalized as a media management system, give you the power to succeed and, perhaps, to dominate any special-interest audience segment you choose to target.
You must, however, continually evaluate user needs in the context of your competitive marketplace and, of course, validate and fine-tune your media and marketing
Implementing a metric-driven plan for your integrated media empire will help you determine your direct profit and loss, as the key drivers behind user-driven sites (and the most important profit-impacting variables) will affect your website’s bottom line.
The way in which a publisher prioritizes sources that drive traffic is a major differentiation of the Mequoda System vs. traditional publishing models. Traditionally, magazine or newsletter publishers have generated 95 percent of their publication’s revenue by spending money on paid media. While paid media sources certainly may remain a viable part of an integrated
After reviewing hundreds of websites, interviewing dozens of website publishers and conducting a series of expert usability reviews and actual user tests, we developed these 14 best practices for creating user-centric websites—along with a Mequoda Website Scorecard that you can use to evaluate the overall effectiveness of your own site.
Periodical publishers have historically considered content to be disposable—generated once for use in a periodical or book and then discarded. Publishers who use the Internet to recycle, reuse, and republish information in many different formats (periodicals, books, email newsletters, blogs, wikis, digital libraries, courses, events, DVDs, CDs and more) are the ones—large, small or independent—who
Internet Marketing System guidelines for conversion architecture
Many publishers can accomplish an Earned Media Campaign using PR to drive traffic and do it very well, meaning that they’ll do something newsworthy and then they’ll do an okay job—or even a terrific job—of getting the story picked up by the bigger media outlets.
SI.com Internet Marketing System Review
As we’ve mentioned before, a press release, tv spot, or any other type of public relations outreach should always include promoting a free product. Whatever the item a publisher decides to give away, it should be linked to a dedicated landing page with a strong conversion architecture that requires the visitor
BHG.com Internet Marketing System Review
Getting on TV is just one of many ways to leverage other people’s media and drive website traffic—people who will log onto your website, register to download the free item, and, you hope, sign up for your free email newsletter. From simple search-optimized press releases to radio talk shows and local
Match.com Internet Marketing System Review
To draw traffic to your Mequoda Internet Hub—the place where people can sign up for your free, relationship-building, email newsletter—you need a catalyst, a free item that lines up with a topic that’s endemic to the audience in terms of their interest and on which the publisher or author is a
Three essential for a Mequoda Internet Marketing System
The Mequoda guideline for using public relations to drive website traffic comprises three basic elements that are simple to understand and easy to accomplish.
Discuss how landing page order button design can depress or increase landing page conversion rates for information marketers like Agora’s Early to Rise.
Download an easy-to-use Excel-based modeling and budgeting tool to guide your online marketing and publishing efforts to higher profits.
Try your hand at creating a landing page headline that excels at the four Mequoda landing page guidelines for writing brilliant, clear, engaging and truthful headlines that increase landing page conversion rates, sell more stuff and will make you a happier person.
How to leverage valuable content to create customer loyalty and build repeat sales. A step-by-step guide to the Mequoda Internet Marketing System.
