For the enterprising social media publisher, Facebook video and Snapchat represent a promising future
What does it mean to be a social media publisher these days? It means you're willing to
While using Google AdWords looks easy, it takes knowledge and hard work to be good at it. But there's a big payoff. If you follow the advice below and correct
There's no shortage of interesting digital magazine publishing trends to watch, but hovering near the top has to be magazine subscription marketing.
With all of the "ad"-versity facing the industry –
Learn everything from pricing to copy platforms, and watch the print-to-digital upgrades roll in
The beauty of the digital era in publishing is that it doesn’t just give you a new
Improving direct marketing results is a constant source of discussion for publishers. They are always tracking, evaluating, and testing different offers for their products in order to optimize their results,
Multi-channel publishing, multiplatform publishing, content distribution strategy: Whatever the label, proactive media companies meeting their readers on their own turf are emerging more and more as the best digital magazines.
I don't know about you, but the world's a'changing when it comes to audience development. For a while, I felt like we were so ahead of the curve at Mequoda
To stop ad blockers, you have to think like consumers using ad blockers, and that process is pretty simple: If you clutter up their user experience with thoughtless auto-play and
If you're starting a magazine business plan, it would be a good idea to circle the troops and decide right now whether your future will be advertising or circulation driven.
Will
Turns out Twitter's not the only internet superpower mulling over scaffolding possibilities. News of the latest Google updates shows that its experimenting with counts – if not characters, then at