The nuts and bolts of protecting your content
SIPA’s quarterly Memorandums From Counsel are written by the highly esteemed law firm of Levine Sullivan Koch & Schulz, L.L.P., specifically for
The IBM Institute for Business Value recently released a report entitled ‘Beyond Digital: Connecting media and entertainment to the future’.
The report was compiled to help media and entertainment companies understand
Making new technology part of your everyday
Rachel Yeomans, marketing director of social media for Astek—and the person who helps us run our Wednesday noon (Eastern) Twitter Chats (today’s topic: SEO)—is
The lifecycle email triangle is utilized by these three brands to entice further engagement
Lifecycle email marketing considers the recipients and their recent activities, leading to marketing messages that are more
Other contest ideas I’ve seen on Pinterest include asking users to upload pictures of themselves using or wearing their favorite product, or simply repining a pin about your contest. Be
Are you developing a lifecycle email marketing system for your organization? Do you know which aspects are most important? Do you know which components need to be customized to properly
Ryan Stillwell, Vice President of Sales, Mortgage Success Source, LLC, Holmdel, N.J.
SIPA: How did you get into this business?
RYAN: I was a branch manager for Wells Fargo and Originated
Pinterest will be a topic of interest for publishers until we see exactly where the social network is headed. Copyright issues have some publishers wondering about the legality of pinning
Optimizing YouTube video content will lead to enhanced branding and the chance to drive more website traffic
YouTube clearly doesn’t want its users bouncing from the site and going to the
Murphy to explain new hiring guide at SIPA 2012
“Ask your employees one important question: would you rather work short-staffed or with someone with a bad attitude?” On a video promoting
