Pop-Up Magazine brings magazines to life
Online, publishers have the opportunity to perform different roles. They can be radio hosts or podcasters, video producers or bloggers.
The Internet allows for different platforms
Don't be so needy - if someone on your email marketing list wants to go, let them go
When you are selling a subscription website, one of the most highly practiced
Discover how multiplatform furthers the reach of legacy publishers
I’ve been asked about the difference between legacy and multiplatform content many times.
At its core, multiplatform helps spread legacy content to a
Hewitt to bring real-world success to SIPA 2011
Perry Hewitt, Harvard University’s director of digital communications and communications services—and SIPA 2011’s keynote speaker for Monday afternoon, June 6—will offer a successful
Negotiations between Apple and major publishers have allowed the digital publishing evolution to continue
Major magazine publishers have started using iTunes to offer subscriptions to iPad editions.
Among these publishers is media
Why it's important to let go and allow your users define your website
If there's anything we've learned from the great success of Anne Holland's new venture, Which Test Won, it's
Nancy Becker, President, UCG, Gaithersburg, Md.
(Editor’s note: SIPA congratulates Nancy for being named president of UCG on April 25.)
What was your first job out of college and how did you
Data shows that email is alive and kicking
Last winter, MediaShift interviewed me for an article entitled “Email is Far From Dead”.
The beginning of the article discusses how people have been
How to define a social media policy for employees, using almost 200 different examples
Just as I found a database of over 174 different social media policies online today, I realized
Using the A Method to find the best candidates
Hiring new employees is typically one of two things – incredibly satisfying or completely disastrous.
All hiring managers want the experience to be
