Make your blogging more efficient and enjoyable with these four blogging resources
Online editors have an increasingly busy day-to-day schedule. In many organizations, the online editor also acts as the main
Examples of publishers using video for audience development
Earlier this morning, I watched a great video on YouTube that was a fantastic example of audience development through content marketing.
In the video,
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I learned
SIPA Members Get in the Tweeting Swing
At a speech earlier this year, best-selling author David Meerman Scott—who will be the SIPF Awards Luncheon keynote speaker at the upcoming SIPA 2011
8 insights on expectation and behavior associated with digital magazines
Digital magazines aren’t being treated like traditional magazines.
A recent consumer research study conducted by Bonnier R&D and ad agency CP+B was
The most effective landing pages follow these four checklist items
Have you ever seen a sales letter that included a bulleted list of items… and the last item in the list
The sixth principle of content marketing focuses on the need to work towards the same goal
In yesterday’s Mequoda Daily, I discussed six elements of a webmaster’s job description.
Knowing those job
Take Advantage of Peer Influence, Bernoff Urges
Josh Bernoff, senior vice president, idea development, Forrester Research, has an IDEA, and he will be coming to SIPA 2011 on June 6 to
A little SEO analysis on Google's Panda update
Google's Panda update is pretty robust. As always, they're telling folks to "write good content and they will come". However, we can only
Suggestions for landing page optimization that will help your landing pages perform better
Have you put enough attention into landing page optimization? If you’ve made the four mistakes listed below, then
