First impressions are important; use this information to adjust your website strategy
We have all experienced websites that make you cringe. They can do so in a number of ways, but
How to write a proper press release tweet
When a company is asking whether or not they should tweet their press releases, you might think, "well duh". Or to put it
This free report from Mequoda Group discusses email copywriting tips every email copywriter, editor or publisher should learn to maximize email conversion rates.
(Nationwide)---Utilizing email copywriting best practices helps email copywriters,
20 tips for creating a senior-friendly landing page
The number of users over 65 is continuing to rise. In addition to social networking and emailing, a good percentage of them are
Helpful tips on creating a website prototype before the actual building process begins
Before designing a website, it’s important to map out what the website will look like. If you don’t
The Boston Globe is joining the digital revolution
Who’s next? The Boston Globe announced yesterday that the online version of their newspaper would be moving locations, from Boston.com to BostonGlobe.com, and
How to increase website traffic for free!
We’re always looking for ways to increase website traffic, especially if it’s free. And yes, there are ways to generate website traffic for
If you haven’t read SEO Campaign Management Basics, then you may be missing out on more traffic and inbound links
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Trends That Fellow Publishers See Coming Your Way
Ten SIPA members spotlight a trend or path that they see a need to lock onto in the coming months.
1. Lucretia Lyons, President,
If not, you’re not alone; fortunately these methods may help
According to Sysomos, a maker of social media analysis tools, 71% of all tweets receive no reply or retweet. This information