Priority code landing pages are specialized landing pages that require the user to enter in an access code in order to view or obtain a particular offer or product. The
Print magazine or newsletter publishers traditionally generate 95 percent of their publication's revenue by utilizing paid media — particularly direct mail, but also insert cards, billing and renewal inserts, card
The Mequoda Organigraph is a map of the company's functions, critical interactions and relationships. Unlike a static organization chart, this shows how information can be managed in a dynamic way.
The Mequoda Online Publishing Model is a simple, easy-to-use Internet business model that can help manage complex online marketing efforts with confidence. It is a key-metric forecasting and budgeting tool
Similar in concept to OFIEs, an OFIN is an "Order Form in Navigation". While they are usually smaller in size than OFIEs, their strategic intent is the same: to quickly
The Mequoda System, when run as a repeating cycle of management behaviors, creates an audience driven, continuous improvement media management system. To create the Mequoda System, the Mequoda Group studied
A term first used by Internet entrepreneur and website developer Don Nicholas to describe a method for designing and managing websites and website networks. The term is an acronym for
A Mequoda Website Satellite Archetype that generates the majority of its revenues from user access fees. This website business model is similar to a print newsletter or magazine that accepts
The Mequoda Media Pyramid is the core of the Mequoda System. The foundation of the pyramid is the means by which you draw prospects into your customer base, or network
A Mequoda Website Satellite Archetype that generates revenues by supplying sales and marketing leads to its sponsors. B2C examples are similar to card decks and information request forms offered by
