The Mequoda Organigraph is a map of the company’s functions, critical interactions and relationships. Unlike a static organization chart, this shows how information can be managed in a dynamic way.
An audience-driven, content management system is organic and dynamic and, therefore, is best depicted through an organigraph. It is a system that creates opportunities for recycling and reusing content. It fosters beneficial relationships with customers and marketing partners. It puts cumulative data at the publisher’s fingertips to help guide future content and products. And the heart of the integrated publishing activity — the Internet Publishing System — becomes the nexus of an organization of peers. A simple print magazine or newsletter begins to seem a little hollow compared to the rich communication that can be achieved through this system.
Example of the Mequoda Organigraph