Priority code landing pages are specialized landing pages that require the user to enter in an access code in order to view or obtain a particular offer or product.
The access code is typically provided by the publisher in promotional copy.
Priority code landing pages serve two purposes:
1. They allow the user “special” access to specific promotions.
2. They allow the publisher to track their promotions easily.
For example, if you were doing a direct mail campaign where you were advertising a free special report, you’d want to list a priority code on that direct mail piece and drive the recipients to a priority code landing page so you can track your campaign more effectively.
They are still relatively uncommon, but we’re testing them and we’ll be sure to report on their effectiveness.
They are also extremely simple in design. An example is: