[question]
We host promotions that run all month, every month, others for a couple of weeks, and some for a few days. The month long discounts are usually linked only to a specific product, so they do not affect any other promotions. However, the one or two week promotions can be store wide discount which then conflict with others that marketing managers may have set up.
The problem: a customer inadvertently receives multiple discounts when they add products to the cart and on some occasions receives free shipping and product discounts all at once.
We want to decide a strategy for durations of discounts as well as quantifying how much additional discount we offer inadvertently and if this is significant or not. Do you have any advice on the duration and timing of discounts?
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[answer]
Our best practice for online offers would fall into 2 categories:
Ongoing Offers: Free Shipping on Order of $25 or More; Bundled Up Sell SKUs, etc…
Offer Events: $5 Savings Coupon; 20% Savings on Orders of XX or More, Discounted SKUs…
We typically see event based offer as 3 to 7 days… The 72 Offer is our default…
This allows for an email driven event offer program that avoids having multiple event offers live at the same time while getting many event offers (up to 10) into a given 30 day period.
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