Would you like to triple the response to your current email promotions and sales pages? Because that's exactly what we're seeing happen when publishers stop promoting their magazines and start
Three ways membership offers beat subscription marketing offers
We are big proponents of both web magazines and web libraries, plus various collections and special issues that can be derived from them to
Your membership site developer should be more than just a technological jester, they should be your sherpa.
If you're a publisher, or are selling a subscription-based information product, it's likely that at
Claim your Content Management System (CMS) services benefits right now—contact me for your FREE 30-minute consulting session and for details on our powerful CMS!
Everyone seems to claim to be an
Add member previews that feature current and collected content instead of watching your digital magazine engagement numbers drop
The other day, I was scrolling through headlines as I often do, and
How to turn single products into bundled subscription products that can be sold as a membership club for substantially higher profits
Some of your customers will want one of your products,
One of the biggest secrets to success in subscription marketing is leveraging the word "free" in your copy
Unlike most other marketers, those in subscription marketing can sell the same product
Early-Bird Registration is Now Open—Save $500!
We are pleased to announce that the Email Marketing Secrets: 2020 Workshop is now open for registration.
You’re invited to join us May 20-21, 2020 for
How to excel at subscription marketing with a web library by writing compelling copy
In the past, we have reviewed how to use the concepts of Six Sigma in subscription marketing
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Please disregard this post if you
If you’re making plans for your own digital publication, it behooves you to also plan how to make money from it with strategic digital magazine marketing.
After all, buying a list
How these innovative publishers built web magazine libraries that are comprehensive, user-friendly and make an easy up-sell from print.
A web magazine library is an archive of your content going back
While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers
It’s amazing to look back to just a year or so ago, when digital magazines were still something of a novelty. Today, it’s a given that print publishers will soon
Sometimes the subscription revenue you’re missing doesn’t come from new customers at all, it comes from your existing ones through the reprocessing of failed credit card renewal transactions so that
Ed Coburn of Cabot Heritage Corporation Bestowed with Digital Publishing Honor
Established in 2006 to honor individuals and organizations who advance the art and science of digital publishing, the Mequoda Digital
As you know, having an online portal for your information is essential for growth. Using the web to publish and distribute content and not just serve as an extension of
Our annual award for website growth goes to a financial advisory that's grown 72% in the last 12 months
The Mequoda Rocket Award annually recognizes and honors the fastest growing website among
When you think of the top magazine companies, you probably imagine Time, Cosmopolitan, or Better Homes & Gardens. If you publish a magazine, try to instead think of the magazine
Meet the Experts at Membership Marketing Secrets: 2020 Workshop
You might be wondering, how does one become a membership marketing expert? And how can these experts tell you how to run
If you’re a publisher who maintains multiple websites, making the correct choice of a subscription management system is one of the most important decisions you'll make, because doing it over
You’ve Been Gifted: $500 Off Membership Marketing Secrets: 2020 Workshop, the publishing industry’s event of the year!
As a reader of Mequoda's daily membership marketing secrets, you’re eligible to receive $500 off
5 Reasons to Attend Membership Marketing Secrets: 2020 Workshop, the publishing industry’s event of the year!
Have you registered to attend the two-day Membership Marketing Secrets: 2020 Workshop next spring, yet? It's
12 subscription marketing offers you can test with your existing email subscriber list
Think selling magazines is hard? Look at Netflix. They've been able to get customers to pay $9+ per month
“Never stop testing, and your advertising will never stop improving,” said David Ogilvy, known as “The Father of Advertising” the “Original Mad Man”.
Even our best-performing publishing partners—who publish on
Secure your spot at this must-attend publishing industry event!
We are pleased to announce that the Membership Marketing Secrets: 2020 Workshop is now open for registration.
This two-day workshop is intense—it’s not
Improving email revenue? I certainly didn't learn that one in school, and you probably didn't either. In fact, in four years of journalism school, I never even had a single
Let Us Come to You! The Mequoda Marketing Secrets Workshop is Going on the Road
You don’t need me to tell you about all the challenges facing magazine publishers today—and, as
Attend Membership Marketing Secrets: 2020 Workshop and Walk Away With a Powerful Playbook and Game Plan
Ever fear that your competitors are one step ahead of you? Or that you’re just
At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view
Become the Next Great Success Story at Membership Marketing Secrets: 2020 Workshop
If you’re a magazine publisher in the digital age, you’re certainly savvy enough to succeed. And perhaps you’re satisfied
An effective technique in information marketing is "self-liquidating premiums"—having the value of the premiums exceed the entire purchase price.
For example, let's assume you have a product, perhaps a downloadable ebook,
Online magazine design has taken a number of steps forward in recent years, starting with the launch of the first-ever web magazine in 2014 called I Like Crochet. An online
This Intense Two-Day Workshop Was Developed for Publishers Like You
Right now, we’re inviting only the most elite publishing executives to join us for an intimate two-day event—this must-attend event is
These days, when people talk about newsletter best practices, they’re usually referring to free email newsletters, used as a marketing tool to drive inbound traffic to websites. But because some
These subscription business model facts will help you take a new look at your current approach to subscription marketing.
Most of the subscription business model facts you usually hear likely pertain to
In digital marketing, you might have been told "free" is a dirty word. In subject lines, it could get you blacklisted (it won't) or in social media, it's over-used (free
Web libraries, collections and editions provide a profitable opportunity for global subscribers, and for special-interest publishers.
“Our global audience is not interested in another local news source...Our signature journalism is the
Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Portals are not meant
Creating an abundance of value within your subscription products is the key to subscription marketing and transforming your publishing business in the digital age
From time to time, it’s a good
In subscription marketing, the type of magazine content you sell, matters. However, the strategies you use to sell it, work across niches and industries.
In our last bi-annual Mequoda Magazine Consumer Study,
The best way to bring people back to your web magazine is through curated special collections. Here's how one publisher is doing it well.
When walking in to a massive library
We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers.
These predictions are important,
“I simply don't understand the opportunity,” one veteran magazine publisher told me at a recent industry conference. “My magazines are sponsor-driven. My issue archive includes hundreds of back issues. I
Join Us at Membership Marketing Secrets: 2020 Workshop, the publishing industry’s must-attend event of the year!
So, where do I start to explain our Membership Marketing Secrets: 2020 Workshop?
First, I should
How to use web editions, collections and libraries to double your revenue
Are you still selling your magazine on one platform? Sure, print magazines smell good and even look good on
Last week I was emailing back and forth with my friend and colleague Jack Edmonston, who often sends interesting news my way with some thoughts to pontificate on. This time
One of the biggest moving targets in Mequoda best practices is the metered paywall.
The biggest question we get is, how much free content is enough? And you have to be
