Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Compare that with other
You have to spend money, to make money, right? But how much do you need to spend in order to earn your money back in digital publishing?
That's the question marketing
Email subject lines are just one part of the email delivery equation. Emails are delivered to inboxes based on subject lines, content, and reputation. In some cases, engagement is even
As you know, having an online portal for your information is essential for growth. Using the web to publish and distribute content and not just serve as an extension of
Digital magazine publishing software is important; which option are you using?
Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital
The answer many people give to the common question, “What is a web magazine?” is often incorrect by our definition.
Some may say that a magazine’s website is a web magazine,
Everything we've read as observers of social media and publishing communities tells us that most marketers don't get a click rate on a Tweet of more than one percent, and
Isn't most content online an advertorial these days? With so much conversion architecture built into websites, aren't we always trying to convert visitors into subscribers, or get them to click
Audience development personnel have a very specific, and incredibly important job, within an organization. Writing an audience development job description and then finding the right audience development staff can mean
The steps to facilitating an effective roundtable discussion with roundtable discussion questions
Have you ever run a roundtable discussion?
Throughout my years in publishing, I’ve taken part in countless roundtables. During some,
On content-driven, information-rich websites we use press releases for more than the basic announcement. We also use them to release free white papers because we know they offer more opportunities
Since 2006 we have held these fourteen guidelines as the most fundamental principles of the best website design.
Every website is unique to its own audience, so you can't include things
Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They
In 1926, a long-form print ad for the U.S. School of Music was written by John Caples, and the headline read, "They Laughed When I Sat Down At the Piano,
If you look at Shorenstein Center and Lenfest Institute's Digital Pay-Meter Playbook, you'll discover that one key metric you can measure, which identifies high-performing publishers, is your "stop rate."
Your stop rate is
While the Myers-Briggs Type Indicator (MBTI) began as a tool for self-discovery, it has become a widely used tool for building high performance teams in organizations. It provides users with
Successful website homepage design allows visitors to achieve their goals
Is your website properly designed to meet the expectations of your visitors? Often times websites encourage visitors to take an additional
In-person, live events can be a fun and profitable revenue stream for any multiplatform publishing company. When passionate people are committed to a topic, they want to go to the
How would you like to increase your subscription revenues by almost 60%?
It can be done, and it’s not magic. All you need are a paid subscription website, a couple of
“Hello, sailor. Can I buy you a drink?”
“Do you come here often?”
Of course these silly pick-up lines are good for a laugh, but do you know how to really introduce
Some people accuse me of being an academic wonk. At Mequoda we're often forced to make up our own lingo because you can't pioneer an industry to the digital shores
Over the years of attending in-person publishing events, we noticed a trend where a solid portion of the speakers invited to present are vendors and consultants, and a decent number
In the words of David Ogilvy, "a good advertisement is one that sells the product without drawing attention to itself." And when selling a web magazine, one of the best
Before we get into content marketing podcasts, let's talk about podcasting in general. Podcasting has had a culture that has been behind the scenes lurking in the background for well
Magazine pricing strategy has certainly evolved over the past decade. Back in 2013 we still believed that universal pricing was the best way to handle print, website, and tablet products.
When website users are asked whether they like pop-ups, they say no. They'll say they hate them. They'll tell you they're the most annoying things on the Internet. They might
There's no such thing as a one-size-fits-all content management system. The best CMS for a magazine should be built with a publisher in mind. After all, you have a different
Our clients publish in many different niches: food, investing, archaeology, environmental infrastructure, natural health and clinical pathology among many others. When they first come to us, they have nothing in
Do you run or contribute to an online magazine?
Most of our readers would consider themselves in the magazine publishing industry, that is true. But do you think you run an
If you’re making plans for your own digital publication, it behooves you to also plan how to make money from it with strategic digital magazine marketing.
After all, buying a list
Knowing how to start an online magazine requires first understanding the differences between an online magazine and the dozens of other publishing models available to you in the 21st century.
These
Back in 2006 I read an article comparing the fidelity and convenience of watching a movie on an iPod, a home theater, or in a state-of-the-art movie theater. The author
Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites.
We're all about the mighty freemium around here. Create content and give it away for free so that people know how good your premium content is – and they'll buy
A magazine membership includes two primary components; a magazine subscription and a magazine archive, or library.
Magazine subscriptions, of course, are quite familiar to you if you are a magazine
Are you a content aggregator? If you source content from other sites, and then turn it into new material to riff off of, then you are. There are dirty rotten
In previous weeks, we've talked about how using the MBTI can impact the development of your multiplatform publishing team. We've also discussed how different personality types can work better
We talk a lot about digital magazine subscription marketing around here, and unwittingly neglect your very important print publications. Once you’ve established your subscription price strategy, the next problem to solve
Words are more than just symbols on a page that provide information. They communicate thoughts and ideas. They speak to the human psyche. They evoke emotions. But they don't do
How do you usually promote a magazine? Subscription and newsstand sales are the keys to driving advertiser interest in print magazines, but how does that change in the digital world?
Blow-in
One of the biggest moving targets in Mequoda best practices is the metered paywall.
The biggest question we get is, how much free content is enough? And you have to be
Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it's all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer to it,
When an article publishes on your website, how do you go about promoting it in social media?
When I pose this question to a room full of magazine editors from different
The latest publishing trend isn’t just about magazine publishing in general. It’s a digital publishing trend: Launching digital-only magazines without legacy print publications behind them.
Mequoda has a client who is
The best thing you can offer in an ad package is exclusivity, although few publishers can. Back in the days of print-only publishing, there was little opportunity to be an
It’s been reported that the average email users spends at average of 51 seconds on each email newsletter they read. If this average pertains to your market, you need to
Most of the subscription business model facts you usually hear likely pertain to percentages and numbers that don't apply to you and instead reflect someone else's business. But the ten facts below
