You may not know it, but there are things you could be doing on Facebook right now that are against their rules, or are strongly suggested against.
You may have been
PR is so different now than it was even five years ago, nevermind ten or twenty years ago. Because major news outlets still require press releases, we still publish them,
In digital marketing, you might have been told "free" is a dirty word. In subject lines, it could get you blacklisted (it won't) or in social media, it's over-used (free
Transforming your archive of legacy magazine content into a membership website is a significant endeavor. But the work to produce such a massive resource is worth it to your organization,
Ten years ago, apps and responsive website design weren't even on the radar of a webmaster, and website analytics weren't nearly as dynamic as they are today. Websites back then
“Our global audience is not interested in another local news source...Our signature journalism is the biggest draw.” These were the words of a former associate managing editor at The New
Increasing your website's Google visibility and doubling or even tripling your website traffic in 12 months is a scientific process. More than 15 years ago, we created a step-by-step program
Over the past five years, our executive team has collaborated with publishers, both large and small, to create 35 comprehensive business plans.
Some of these plans covered the complete overhaul
We developed the Email Newsletter Scorecard with our friend and email marketing expert Jeanne Jennings. Let’s look today at #9: the all-important footer. In addition to abiding by CAN SPAM
Follow these landing page guidelines for your vanity URLs so that people can both remember you and find you organically
You know the importance of landing pages, but it's completely possible
These days, when people talk about newsletter best practices, they’re usually referring to free email newsletters, used as a marketing tool to drive inbound traffic to websites. But because some
It's rare for marketers to get direct feedback from the Google Gods in regards to SEO outside of Google’s Quality Raters Guidelines and their SEO Starter Guide. But recently, Google Webmaster
If you’re an experienced direct response copywriter, you know that “you” is generally considered to be the most powerful single word, ranking right up there with free, new and save.
As
Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Portals are not meant
One of the best ways to discover how you can create a successful digital publishing and marketing system for your publication is to look at how other similar publishers plan,
If you're one of the hundreds of magazine publishers who are still giving away your magazine content, it's probably time to stop and think about using that content to sell
We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers.
These predictions are important,
From time to time, it’s a good idea to sit down and think about the value proposition you provide prospective buyers in your subscription marketing efforts. When you are running a
When walking in to a massive library or bookstore, it's hard to decide what to look at without becoming instantly overwhelmed by all the possibilities. The same goes for an
Next Wednesday, we hope to "see you" on our audience development webinar. After all, we developed a FREE webinar based on your most-asked questions!
Do you want to know proven organic
During a time of economic uncertainty, magazine subscriptions aren't at the top of everyone's mind regarding how to spend their money. So why is it that so many publishers, including
In our last Mequoda Magazine Consumer Study, we discovered that out of all the paid types of magazine content available online, adults in the US pay for news, most. If
“I simply don't understand the opportunity,” one veteran magazine publisher told me at a recent industry conference. “My magazines are sponsor-driven. My issue archive includes hundreds of back issues. I
Since you're reading this message, you may have some idea of how our organization helps publishers plan, develop, operate, and optimize successful website systems. We thought we'd take a few
Isn't most content online an advertorial these days? With so much conversion architecture built into websites, aren't we always trying to convert visitors into subscribers, or get them to click
Email subject lines are just one part of the email delivery equation. Emails are delivered to inboxes based on subject lines, content, and reputation. In some cases, engagement is even
Last week I was emailing back and forth with my friend and colleague Jack Edmonston, who often sends interesting news my way with some thoughts to pontificate on. This time
Do you feel like being quarantined at home more than usual has made you want to gather more than ever? We miss attending events and meeting new people who love
Do you feel like your inbox has recently started to fill with sales emails that all begin a line like, "I hope you're doing well in these difficult times," or
A funny thing happened on the way to today's post. While doing keyword research to discover what you, our audience, call the top of your website, we found some disagreement.
Are you still selling your magazine on one platform? Sure, print magazines smell good and even look good on a coffee table, but the most successful subscription and membership marketers
In the past we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing. We have shared the success
Twenty years ago, “above the fold” only referred to the upper half portion of a newspaper. Now, above the fold can be applied to many things, especially a website or
In theory, it should be very easy to use basic subscription marketing principles and write a direct mail campaign for content that already exists, rather than content that does not.
Have you ever wondered why your online competitors get more traffic, and have larger email lists than you? Do you see them growing year over year, while your business is
While not everybody agrees that Google should control search results as much as they do, we think we can all agree that machine learning for SEO has been a very
Few things fascinate subscription website publishers more than the relationship between cost and revenue for the various operational centers inside their business. We have long known for instance, that editorial
In the words of David Ogilvy, "a good advertisement is one that sells the product without drawing attention to itself." And when selling a web magazine, one of the best
A magazine membership includes two primary components; a magazine subscription and a magazine archive, or library.
Magazine subscriptions, of course, are quite familiar to you if you are a magazine
We've discussed how savvy publishers are combining their legacy magazine subscriptions with magazine libraries to create magazine memberships online. Now we'll we take a look at how publishers can use contrast pricing and
If magazine libraries and magazine memberships are being combined with magazine subscriptions to transform the publishing industry into a growth medium, magazine libraries are the nexus of this trend.
In this
Most of the time, the advice you read about ways to improve your SEO or email capture rates are long-term strategies. Do the good thing, and good things will come
A couple of years ago, Don outlined the attributes of a premium content subscription: not a website itself, but the thing that customers buy – the content subscription.
In updating this
In recent years, publishers have been testing paywall pricing, and for good reason. Hearst, for example, tested a paywall that changed based on what the reader was consuming. Instead of
Pricing psychology is fascinating. A couple cents can change someone's mind about purchasing a product, no matter what the total cost is. For example, some people are more willing to
Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites.
Headlines have been brimming lately with news publishers like The New York Times, The Guardian and Wired taking back their profits with paywalls and paid content. The New York Times
At 1pm ET today, we'll be sharing what we know to be The Most Profitable Membership Website Model. This 90-minute Zoom presentation will provide a condensed summary of the key
Food publishers have no trouble generating free traffic to their website portals through social media with appealing recipe titles and professional photography. In fact, most of the food publishers we
