If your goal is to convert website traffic at a fast pace, then paid advertising may be for you. Free advertising that builds website traffic over time starts with your
Videos Make Presence Felt on SIPA Member Sites
Two weeks ago we gave you Part 1 of our Video Review about what equipment to buy, rules for creating video and rules
Using social media to connect and build buzz around your brand
Earlier this week I wrote about content marketing for artists. I’ve heard the term DYI (Do It Yourself) for years
The newest landing page template - video landing pages
Today I was talking about web video with Patrick Hughes, Production Director of VisualPost and presenter at this weeks Mequoda Summit. While
This free report from Mequoda Group discusses 12 landing page templates and how to maximize Internet marketing conversion rates by using the correct one
(Nationwide)---Many pages of a website are landing
Multiple email newsletters can improve retention rates
One of the four principles of Mequoda is being email centric. Really it's about being subscriber-centric rather than just being defined by
How artistic content producers and publishers can be using content marketing
I recently came to the realization as to why I love content marketing so much. It goes back to my
Your Pass to Building Profitable Subscription Websites
When you log onto MLP Profits, you immediately see substance—and potential. (MLP stands for Master Limited Partnerships.) The substance lies in the weekly articles
Mashable listed 5 winners; what do you think makes a successful social media campaign?
Social media for content producers and marketers is a beneficial yet fragile creature. It can bring an
New media trend reports were wrong - people like flipping pages!
When the iPad was first released, Jacob Weisberg, an editor for Slate.com wrote in an article that:
"Exorbitantly priced first-gen iPad
This free report from Mequoda Group discusses tips on mobile publishing strategies for usability, design and content distribution
(Nationwide)---For online publishers, mobile page views and clicks can mean more revenue. For
Ed Coburn, Publishing Director, Harvard Health Publications, Harvard Medical School
SIPA: What was your first job out of college and how did you get into this business?
COBURN: I got into this
