Take the information you have, profile your customer base and become an expert news-source.
There is nothing like free publicity. It is easy on the bottom line and draws more users
Offering free, valuable content has attracted enough sales to earn this company tens of millions of dollars.
The many recurrent themes of the Mequoda System—offering value, building community, driving traffic with
How tagging gives you the ability to follow the customer.
Tagging started out as something used internally by companies to help employees find and share files easier. Nowadays, it goes hand
Making a meaningful connection with your audience.
It's day two of the Web 2.0 Expo, and I thought I'd share a session I attended called "Community Evangelism: Tools and Techniques" with
User-generated content means trusting your users as co-developers and co-creators.
I'm here at the Web 2.0 Expo in San Francisco, and I thought the most important thing I should bring back,
Online Publishing Jobs
Cabot Heritage Corporation, a financial newsletter publisher located in Salem, MA, is looking for a marketing expert to join our team. This position will be responsible for creating
Have you ever wondered how your online revenue stacks up against your competitor’s?
Work in the dark no more. Estimating a competitor's online revenue is easier than you think and requires
Find out why your email newsletter should follow the 60/40 rule
Email newsletters are a great way to keep a company’s brand in front of its customers. Their popularity, however, has
Celebrity news sites are making gains on the Mequoda Blog 100 with content added several times an hour
The February results are in for the Mequoda Blog 100, our list of
Promotional codes are an inexpensive way to identify what is working for your online business and what needs to be changed.
Metrics are vital to knowing if you are reaching your
Use different emails to relate to your customers in different ways.
The Mequoda Group is a strong advocate for the power of email. It is cheap, easy and effective at maintaining
Avoid driving away users by eliminating DRM
EMI Group, one of the recording industry’s four leaders, announced Monday that songs it sells online in Apple Inc.’s iTunes Store will no longer
