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Tag: azalea

The Most Common AdWords Mistakes Many Publishers Make

While using Google AdWords looks easy, it takes knowledge and hard work to be good at it. But there’s a big payoff. If you follow the advice below and correct just one of the following AdWords mistakes, you may find that your response and revenue double or even triples – overnight.

Your Subscription Website is Not a Magazine

As Don likes to say, your magazine is not a website. And your website is not your magazine.

In fact, your subscription website isn’t even a website. It’s actually three websites: A portal, a magazine and a store. And the Mequoda Method, which is utilized by successful niche publishers both large and small, calls for deploying a single piece of copy across all three to maximize your unique visitors, subscribers and buyers.

Website Design Samples of Our 16 Archetypes

Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those specifics will support higher revenue, lower operating costs and happier customers.

As an Online Copywriter, Your Job is to Meet Dueling Demands

Blending compelling copy with keyword strategy takes practice. Lots and lots of practice.

Online copywriting has made it necessary for us, ah, mature copywriters to update our existing skills to meet new demands. And even if you’re a digital native who learned online copywriting right off the bat, the strategies for creating copy that’s both persuasive and optimized aren’t easy to remember when you’re cranking out copy by the ton.

After all, not everyone is capable of turning the fine art of writing into the science of online copywriting. Online copywriters are a hybrid breed, and if you master this craft, you’ll always be in demand and never lack for work.

When Users Expect to Pay, Are You Ready to Sell?

Mequoda System Strategy Workshop discusses why Google AdWords should be in your traffic mix

We don’t always talk about this directly, but it’s important to bring people to your website who are ready to buy.

For any publisher with a store, AdWords will almost always be a positive part of the mix for selling aligned products like books, online courses and DVDs.