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Tag: consumer email marketing

15 Proven Ways Your B2C Email Marketing Can Increase Clicks and Revenue

How to pump up the jam on your B2C email marketing efforts

Last week we dug into best practices in B2B email marketing. Business-to-business email marketing is particularly different because products are typically higher priced, copy is longer, and the best times to send email are typically during the 9-5ish hours.

B2c email marketing, or business-to-consumer email

30 Go-To Email Copywriting Tips [+ Video]

There are a few places you can make really good, or really bad first and last impressions in your email copywriting. Get these right and you’ll build loyalty from the start and get those subscribers to stay with you longer.

12 Pointers for Jumpstarting New Email Copywriters

Going from editor to email copywriter in 12 quick steps

Now that there’s a bridge between the island of editorial and the island of advertising, the two specialties need to coexist. Even more radical, they need to coexist in the same job title. It’s a whole new breed, making their home on the new island of “advertorial”. The new editors of today are now being trained to market the products that their companies sell, within their editorial content.

That’s why it’s so important for new editors to understand the basic rules of email copywriting.

15 Idea-Driven Articles About Email Newsletter Marketing

Create email newsletters that rock, with these 15 email newsletter marketing articles and 4 free white papers

How many blogs do you read per day? I often find myself reading only the articles with the catchiest headlines that I see on Twitter or in my email inbox. I have an RSS feed too, so sometimes when I’m waiting for a plane, or say, in line for a hotdog, I’ll break out the RSS reader on my phone.

The point is that with my valuable spare time, I’m consuming, at most, 10 articles per day and I consider myself a stallion for even being able to digest that much.

At the Mequoda Daily, we post at least three articles per day, creating about 780 articles per year. That’s 30% of my yearly article consumption. And these aren’t news articles or quick-tip articles. Many of our articles are in-depth best-practice pieces that may have taken hours, weeks or years to take from concept to completion.

3 Personality Tricks for Getting People to Read and Click on Your Emails

How to interject personality into your email copywriting and marketing efforts

What kind of email marketers would we be, if we didn’t want more people to read our emails and click through to our websites? Well, we wouldn’t be marketers at all, we’d be editors. In 2011 it’s more important than ever that editorial and marketing come together.

Fortunately, it doesn’t always have to be about the marketing. In fact, a well-told story or a simply a recommendation from a person that reader trusts can be enough to encourage a sale. Here are three tips for being a little more personal in order to increase the response of your email efforts.

Free Email Copywriting Tips

This free report from Mequoda Group discusses tips for better email copywriting that will maximize email conversion rates

(Nationwide)—Email is a major way online publishers generate revenue online. Studies have shown that most people decide whether or not to open an email by quickly glancing at the subject line and the sender’s name. In order for publishers to generate the potential revenue that’s available through email marketing lists, they need to get their email delivered, opened, read and converted.

Email copywriting is a factor in whether or not an email is opened, read and acted upon. Listed below are three tips for consumer email copywriting:

12 Online Publishing Tips from SiPA’s Marketing Conference

A wrap-up of the best ideas from SiPA’s 25th annual mid-year marketing conference that took place this week in Las Vegas

We love the wrap-up sessions at the end of SiPA conferences. They allow us to hear the best-of the best that we may have missed, as there are always great sessions running concurrently. Here are the tips, along with supplemental Mequoda Daily content that can help put you on path to more profitability and success online.

13 Consumer Email Marketing Best Practices

Email copywriting best practices for effective consumer email marketing