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Tag: content quality

Google Hones Focus on Content Quality and Architecture

Google continues to set standards in SEO and content quality, usually for the best.
Last week, Google and Facebook (finally) decided they’d wave their little wands on content quality and cut off ad revenues to fake news sites. If you spent even a wink of time on Facebook during the last few months of prime election

Digital Media Trends: Ad Blocking and Viewability Even Bigger in 2016

If it’s 2016, and we’re writing about digital media trends, you know it must at least touch on the topic of ad blocking and/or native content. Today it’s mostly the former, along with a little viewability sprinkled in for good measure.

With all of the coverage on ad blocking — Digiday rightly points out that the hype is starting to outweigh the issue’s actual impact — are we getting any closer to the heart of the problem? And, more to the point, reaching a solution that satisfies readers, publishers, and advertisers alike?

The answer is … maybe, and it’s one that involves something Mequoda Members already practice on a daily basis …

The 8 Characteristics of a Subscription Website

Each subscription website business model we write about has a distinct combination of characteristics
When Mequoda writes about subscription website business models, we always include a chart that outlines eight different characteristics of the different models. As far as we know, we’re the only ones writing at length about publishers’ website architecture, much less going into

Publishing Industry News: Acquisitions, Launches, Staff Moves

For the second time in 2015, a leading online learning platform is making huge publishing industry news – but this story goes well beyond the $186 million Lynda.com investment back in January.

Let’s take a look at that development as well as two others reported on in Folio: late last week.

Developing Great Content at SES New York

6 tips from Byron White, Chief Idea Officer at ideaLaunch

In a world where online publishers are looking to Google for larger audiences, it’s important to understand how the search engine giant defines great content.

Over the past few years, Google’s concept of great concept has changed three major times.

Find Success with Content Marketing

Discover 7 principles of content marketing that make up a successful content marketing strategy

In the Mequoda Daily yesterday, we discussed four reasons why content marketing efforts fail.

If you haven’t been experiencing the success you expect with your content marketing efforts, it’s worth your time to critically look at your body of work to determine if those four reasons apply to you.

Three Website Design Tips from Knitter’s Review

Knitter’s Review is a six-year-old site run by a small group of enthusiasts. Their story in the About pages tells of publishing veteran Clara Parkes, who left the rat race where she produced large scale websites and escaped to the peace of rural Maine to focus on doing something she loved. She has two compatriots who represent the operational and technical ends of KnittersReview.com (KR), and the support of her friends, family and postmistress, but not much else. In other words, a true hands-on, do-it-yourself success story.

KnittersReview.com Website Design Review

Knitters Review is a Great Web-product for the Target Audience of Knitters. It’s Easy to Use, Easy to Read, Easy to Interact With and the Brand has Integrity.

Knitter’s Review is a six-year-old site run by a small group of enthusiasts. Their story in the About pages tells of publishing veteran Clara Parkes, who left the rat race where she produced large scale websites and escaped to the peace of rural Maine to focus on doing something she loved. She has two compatriots who represent the operational and technical ends of KnittersReview.com (KR), and the support of her friends, family and postmistress, but not much else. In other words, a true hands-on, do-it-yourself success story.

The success of the site is readily apparent in the plethora of forum posts. This is the real deal, a community site that has been brought together via KR’s weekly editorial product reviews. The site makes its revenues through advertising and their own store. It is a true Mequoda network that is run without a large publishing company behind it—just good old-fashioned know-how.

Economist.com Website Design Review

The Economist is the premier weekly news and international affairs publication with an average circulation of over one million copies a week. The Economist began publishing in 1843. According to its contents page, its goal is to “take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress.” Subjects covered include international news, economics, politics, business, finance, science and technology and the arts.