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Tag: digital advertisements

Digital Media Companies Focus on Audience Content, Company Structure

Change is the only constant the digital publishing industry knows. Beyond the evolution of content online, we’re seeing a variety of changes coming to the digital advertising side of digital publishing. Today we’re looking at some digital media companies that are entering new territories.

Are Digital Advertisements Becoming More Popular for Audience Development?

Today we’re seeing increases in a variety of digital advertisements that some publishers have been using as part of their audience development strategy.

We begin at Media Post, which is reporting on native ad data from AdsNative. “More than half of publishers don’t believe that Google and Facebook “own” the digital advertising market. That’s one of the findings of a recent survey conducted by AdsNative, which polled its customer base of 7,500 Web and mobile publishers on the state of native advertising in Q1. The survey found that 53.9% of publishers don’t believe ad budgets are going to just a handful of players.”

Condé Nast Partners For Digital Advertising

Condé Nast has partnered with GroupM for digital advertising, reports Folio. The deal, according to the article from Folio, “guarantees 100 percent viewability of digital display and video ads across Condé’s brand sites and video channels.”

Digital Ad Revenues Higher Than Ever

There’s a major surge in digital advertising. Mobile digital advertising has grown significantly and the digital revenue being generated is higher than ever before. Talking New Media reports on new data from IAB.

Google Play Newsstand Gives Digital Magazines a Boost

Digital newsstands just got an upgrade. Google has decided to combine their Google Currents mobile news application and their Play Magazine app into something called Google Play Newsstand, which competes not so secretly with Apple’s Newsstand app.

3 Tips on Digital Advertising

New technology brings advertising opportunities for digital magazine publishers

Along with digital magazine publishing, digital advertising has experienced changes over the past few years. Publishers and marketers have the opportunity to create ads capable of interacting and engaging users through an array of mediums.

Below I’ve listed three tips for creating digital advertisements that will help you get on the same page with consumers and marketers.

Digital Subscriptions Growing for Some Publishers

Digital subscriptions are helping publishers succeed in times when advertising is high enough

With the economic problems of recent years, digital magazine publishers have had multiple issues to address.

First, they have taken to the digital frontier by creating subscription websites, audience development strategies, and digital one-off products that can be purchased on-site or through retail and affiliate partners. Many digital magazine publishers are currently in different states of this change.

5 Major Digital Publishing Changes

A look at digital publishing changes and a glimpse into the future

This summer alone has seen some major changes that can affect the digital publishing industry. Although some of these changes won’t directly impact digital publishers, these changes may certainly change the way they operate by putting a focus on the Internet community. Let’s take a look at some of these changes.